These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry and something to be inspired by.
Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 32 award-winners that have made their way through several key awards organizations — including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.
Click the links below to jump to a group of website designs that crushed it in the last several years:
Below this list, I also found six more websites whose homepage designs are just plain cool and worth learning from.
As you browse through the list, know that each site excels in its way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may be an excellent example of interactivity. This means that not all of these sites may be “conversion machines” or blueprint ideas that you can easily copy over to your site.
Rather, they’re great ways to gain some website design inspiration and see the cutting-edge marketing that’s happening in the different corners of the web.
Best Website Designs
- Virgin America
- Mikiya Kobayashi
- The History of Climate Change
- Woven Magazine
- JOHO’s Bean
- World of SWISS
- Rainforest Guardians
- Protest Sportswear
- The Teacher’s Guild
- Inside Abbey Road
- Simply Chocolate
- Citrix: The New Mobile Workforce
- Southwest: Heart of Travel
- Frans Hals Museum
- The Octopus: Design Blog by IDEO
- Nomadic Tribe
- Guillaume Tomasi
- The District
- Tej Chauhan
- Amanda Martocchio Architecture
- The District
- Tej Chauhan
- Amanda Martocchio Architecture
Best Website Designs from 2014 – 2015
1. Virgin America
Award: Most Significant Industry Evolution, 2014 UX Awards
In a world where airline websites are known to be riddled with major usability issues, Virgin America has one of the best websites that pushes usability, accessibility, and responsive design forward. It’s been named as the first truly responsive airline website, a new precedent in the industry.
Award: Site of the Day (6/6/2015), Awwwards
Not only is Feed an interesting concept, but it also has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of animation and video, the site immerses the user in a very engaging experience. As an atypical site, it contains several unique usability elements as well, including a navigation that doubles as a scroll progress bar.
Award: Site of the Day (5/19/2015), Awwwards
ETQ takes a very minimalistic approach to e-commerce with their stripped-down site with big, compelling visuals of their product. Simple, flat, colour-based backgrounds accompanied by strong typography help to keep the focus on exactly what the user came there to see: shoes.
4. Mikiya Kobayashi
Award: Site of the Day (7/4/2015), Awwwards
Mikiya is a Product Designer with a minimalistic portfolio that showcases his work through strong photography and subtle animations. His full site was created in Japanese and then translated into English, helping demonstrate the international scalability of his design.
5. The History of Climate Change
Award: Site of the Day (6/23/2015), Awwwards
Follow the footsteps of Luc Jacquet as Wild-Touch takes you along this visual and educational journey about the history of global climate change. A mixture of historical media and unique animations helps tell the story.
Award: Site of the Day (4/19/2015), Best Website Gallery
Beagle does an exceptional job of visually and progressively telling the story of their product in a simple and easy-to-digest way. This is a major challenge for many startups, especially when they’re introducing new concepts to existing markets. People want to know, “What is your product? How does it work? Why do I care?” Beagle answers all those questions while simultaneously showing off their product and compelling the user to purchase. Plus, they’re one of few sites that implemented “scroll hijacking” correctly.
7. Woven Magazine
Award: Site of the Day (4/4/2015), Best Website Gallery
Woven is an online publication that celebrates artists, craftsmen, and makers alike. To me, they represent a confirmation that publications can (and should) have beautiful, engaging sites with easy-to-read content. Free of distractions like pop-ups and obtrusive ads, this site is all about the experience of the content itself.
8. JOHO’s Bean
Award: FWA of the Day (8/7/2015), Favorite Website Awards
The website for JOHO’s Bean has incredible imagery, interactivity, storytelling, visual design, and most of all, sound engineering. These all come together to create a compelling, emotional, and engaging site that tells the story of a coffee bean’s journey.
9. World of SWISS
Award: Best User Interface, 2015 Webby Awards
Another airline?! What is happening?! Yep, SWISS airlines built an incredibly immersive site that tells their story and describe what it’s like to fly with them — and they simply did too great of a job to be ignored. Strong visuals and animations introduce the user to different sections of the site that are packed with information beyond the usual sales and marketing pitch that is so common today.
Best Website Designs from 2016
10. Rainforest Guardians
Award: Best Activism Website, 2016 Webby Awards
Rainforest Guardians became one of the most immersive nonprofit websites of 2016. Seeking to build awareness around deforestation, the site allows users to “visit” the various villages, natives, and waterways that make up the Amazon Rainforest. The site puts interactivity at the center of its user experience — a wise choice if your goal is to get people to connect with your cause and convert into volunteers.
11. Protest Sportswear
Award: Site of the Year (2016), Awwwards
The Awwwards calls Protest Sportswear a “shoppable look book,” and that’s exactly what this site is. As a clothing outfitter, this website has reinvented the way they market their product: Rather than promoting garments of clothing, Protest Sportswear promotes “looks.” This makes the company’s product the most appealing part of the website itself, using a collage of styles to design a homepage that changes as often as its customer’s styles do.
12. The Teacher’s Guild
Award: Best Association Website, 2016 Webby Awards
The Teacher’s Guild is a professional community of educators whose website publishes content that addresses today’s most critical challenges in education. What makes this website award-winning is how it balances diverse content types — programs, solutions, approaches, and collaborations — without overwhelming its visitors. Not only are its background visuals prominently placed, but they also use white space to emphasize the written calls to action at the center, as shown in the screenshot below.
13. Inside Abbey Road
Award: Best Music Website, 2016 Webby Awards
Google knocked it out of the park with this highly interactive site, which allows users to step into the Abbey Road Studios. Brilliant sound design, navigation mechanics, and visuals mixed with the usual “Google flair” all help draw visitors into this well-made web property.
Best Website Designs from 2017
14. Simply Chocolate
Award: Site of the Year (2017), Awwwards
You’ll get a chocolate craving just by looking at this website — and in a way, that’s Simply Chocolate‘s website working as designed.
This appetizing website is that of a Denmark chocolate maker named Simply Chocolate. Its website uses a variety of colours (and creative product names) to promote each chocolate bar. And as you scroll from one product to the next, they all seem to remain consistent in a brand. The three-dimensional appearance of each chocolate bar makes you feel like you can grab it off of your computer screen, while the “Add to Box” CTA to the top-left is ideally placed for users to select the products they want while browsing.
Award: Best Cultural Blog/Website, 2017 Webby Awards
Nowness is perhaps the coolest crowdsourced video blog on the internet today. That was a mouthful … what does all that mean?
NOWNESS‘s “crowdsourced” nature is part of what makes it an award-winner. This means most of its content comes from independent creatives — an increasingly popular way for businesses to publish content. NOWNESS is also a video blog, meaning all of its blog content is in video format. Together, these qualities help make Nowness a captivating hub for the stories that brands everywhere strive to tell.
16. Citrix: The New Mobile Workforce
Award: Site of the Day (11/23/2017), Best Website Gallery
This website — dedicated to Red Bull’s partnership with Citrix, a cloud-based software company — is amazing.
The New Mobile Workforce, a site owned by Citrix, uses panoramic photography to show visitors how Citrix is supporting Red Bull Racing’s new race car. Even if you’re not a car-racing enthusiast, the website’s clever animations to explain a complicated automotive technology are hard to ignore.
Best Website Designs from 2018
Award: Site of the Day (4/3/2018), Awwwards
Meet crypton.trading, your robot accountant.
Crypton.trading is a trading hub for cryptocurrencies such as Bitcoin, using artificial intelligence to predict changes in a currency’s value and identify key buying and selling opportunities. The website was rated high for its development and design, as it gradually explains more of the developer’s methods the further down visitors scroll.
This award-winning website makes tech-savvy visitors feel right at home the moment Crypton’s greeting appears across the homepage, one letter at a time.
18. Southwest: Heart of Travel
Award: Best Visual Design – Aesthetic, 2018 Webby Awards
When Southwest Airlines wanted to prove its customers were “more than just a dollar sign,” the company created a website whose design was assembled using the shapes of their customers’ flightpaths.
The website, called Heart of Travel, even allows visitors to create their artwork out of a trip they might plan on taking. In this way, Southwest’s website is a product of their most loyal passengers.
Award: Best Humor Website, 2018 Webby Awards
It’s not that hard to make someone laugh on the internet; so much of what we read and consume online is meant to be entertaining. But it is hard to do it consistently for a large audience. Reductress is a satirical magazine whose headlines and general reading experience are top-tier in the humour department — making the website itself a quality property.
Award: Site of the Day (3/20/2018), Best Website Gallery
An overflow is a design tool that allows people and businesses to create story-like flow diagrams of their ideas so they’re easier for others to understand. Aside from this being just a good service, the Overflow website practices what it preaches: Along with vibrant red call-to-action buttons for downloading the tool, this website promotes its product the best way it knows how — using a flow diagram.
The website delivers this flow diagram in the form of a video. And while embedded videos can look rather clunky sitting in the middle of a website’s other design elements, Overflow’s is perfectly placed and exactly what you’d want to see when landing on the site for the first time.
21. Frans Hals Museum
Award: Site of the Year (2018), Awwwards
It can be tough for a museum, whose brand is predicated on a variety of incredible artwork, to bring it all together on a cohesive website. That’s what makes the website of the Frans Hals Museum so impressive.
Located in the Netherlands, this museum has created a website that uses a combination of digital design elements and its exhibits. This mixture helps visitors understand what they’ll see, when they can see it, and where else they can get a taste of what this museum has to offer. Speaking of the latter, the museum promotes its Instagram account directly on its homepage — a brilliant move for a museum looking to expand its audience across its online channels.
Award-Winning Designs of 2019
22. 1917: In the Trenches
Award: Awards Best Website of the Day
This website, made to promote the film 1917, allows you to walk around the trenches and perform the same mission that the characters did in the film. You can also see their maps or access other tools.
This is a great example of a site that. went above and beyond with interactivity as well as a site that leverages its content and prewritten storyline to market its film. This website won Site of the Day by Awwwards which allows designers to vote and nominate great websites they see daily.
23. The Octopus: A design blog by IDEO
Award: Business Blog/Website 2019 Webby award
IDEO, a global design company, won the Business Blog/Website 2019 Webby award for its Octopus blog, and good reason. The blog features a sleek, black-and-white Octopus drawing as its homepage design, and uses yellow, black, and white to create a cohesive theme as you scroll.
If you hover over a blog post, the title is highlighted in yellow, and if you hover over an image, the image is pulled towards you — two small features that make a big difference in terms of creating a unique and engaging user experience.
24. Nomadic Tribe
Award: Awards Site of the Year nomination
This site, which was nominated for Awwards’ Site of the Year, is one of the more engaging sites I’ve seen. The homepage immediately begins playing a stunning video featuring a man walking across a desert, followed by gorgeous landscape scenes and text like, “Are you lucky enough to call yourself an adventurer?”.
The text throughout the website is playful, with colourful pinks and oranges and yellows, and the homepage is logically designed, with CTAs placed throughout that range in commitment-level from “Read More” to “Watch Now” and, finally, “Download the App”. Ultimately, the website is beautifully designed with strong attention to detail and tells a compelling story throughout.
25. Diana Danieli
Award: Webby 2019
This 2019 Webby winning site shows off imagery of art and architecture with either high contrast or heavy exposure. As a website visitor, you can click and drag your mouse to change the photos and variations. Each image shows a piece of work that highlights the artist who owns the website.
26. George Nakashima Woodworkers
Award: Webby 2019
Other Cool Website Designs
Minimums take a very bold approach to the way that they display their content, leveraging a grid-based website design, big typography, and full-width, high-quality images. Their site serves as a nice example of how to properly execute a grid structure while still maintaining a nice visual hierarchy in the design.
MovieMark is a growth marketing agency and HubSpot Partner, whose website is covered head to toe in the service it offers digital storytelling. Located in Colombia, the agency makes video a core focus of its brand, so it’s only fitting that MovieMark‘s website follows this theme. And oh, how visually pleasing the videos on its website are …
29. Guillaume Tomasi
As a Photographer in Montreal, Guillaume Tomasi has built a portfolio that’s truly fit to house his unique and awe-inspiring photography. His surreal photo style is juxtaposed by his simple, flat, empty, and minimalistic portfolio design that places all of the focus on the work itself.
His unique series navigation coupled with art-gallery-inspired work introductions and perfect scrolling interactions yield an experience reminiscent of that of a real gallery.
30. The District
This branding agency takes its imagery seriously, and it should — it handles all channels of media for their clients. The District’s website, alone, is a journey through some of the most beautiful artwork and photography you’ve ever seen.
These provocative tiles change rapidly as you explore the website, and the wackier they seem, the more interested you become in learning about their past work.
31. Tej Chauhan
Tej Chauhan has turned impressionist artwork into a business model with this intriguing website. Each image on this product developer’s homepage slides out to cover the previous image, offering little context around the object you now see in front of you.
But isn’t that lack of context exactly what makes you want to learn more? The tagline, “Souvenirs of The Near Future,” suggests these objects are a part of their product line — and an opportunity for you to get these innovative objects into your life.
32. Amanda Martocchio Architecture
An architecture firm might not specialize in web development, but its website should still demonstrate its commitment to visually pleasing design. Amanda Martocchio took that to heart with this gorgeous website.
It’s no secret that Amanda Martocchio Architecture loves its work — each picture on the homepage of its website is an enchanting shot of the houses the company designs. The website labels every house you scroll through with the type of design that was intended, along with numerous angles to each building.
Website Design Ideas
Now that you’ve seen some beautifully designed and award-winning platforms, keep these potential ideas in mind as you create your own.
- Consider ways that you can make your website interactive, like the 1917 example.
- Make a website that emphasizes the mobile experience, even while it still has a good UX on desktops.
- Create a website that tells a story about your brand with photos, text, or video.
- If you can’t create a heavily interactive site, consider drawing in eyes with a site that presents a slideshow of your photos.
- Ensure your call-to-actions are easy to see and encourage visitors to continue exploring your site
- Keep navigation clean. Ensure your visitors always know how to get back to the homepage.
- Integrate your social media sites via social embed buttons, so site visitors can easily follow you on your various social channels.
- Keep each of your web pages consistent in design — including font, colours, images, and messaging.
- Test your website’s usability with a heat map, which will show you on which web pages your visitors are most likely to bounce.
- Include a live chat or chatbot to give visitors the option to engage with you directly on your website if they prefer live chat to phone calls. Live chat can automate functions for your sales and service reps and create a better communication experience for the customer.
- Get an SSL certificate to ensure your website is secure. SSL is part of Google’s search ranking algorithm, so an SSL certificate can help you rank higher in search.