The AI ​​is a real thorbell of trends: which ones do they impact more on marketing?

Those who develop professionally in the universe of marketing and advertising do not logically lose the novelties born incessantly in the heat of AI, but not all these novelties cause identical impact on these professionals. AND AI agentsthat promise to become absolutely omnipresent in the coming years, They are the trend of the most shielding in the eyes of the marketeros in the field of artificial intelligence. This is concluded by a recent marketing report AI Institute and Smarterx.

Three quarters of the marketeros placed under the magnifying glass in their investigation By marketing ai institute and smarterx they qualify the AI ​​as A very important factor (39%) or absolutely critical (35%) to promote the success of your marketing actions.

Relying on AI, marketing professionals aspire above all and all reduce the time enshrined to tasks of a repetitive nature. 82% of the marketeros leverage the look in AI with this goal in mind.

With the invaluable help from AI, Marketeros also expect to extract from the “insights” data of a truly actionable nature (65%)accelerate the growth of billing (63%), take advantage of the value lodged in the bowels of marketing technologies (59%) and take the ROI associated with its campaigns (58%).

It surprises, however, that only 43% of marketing professionals make use of AI with the last objective of predict more accurately the needs and behaviors of the consumer.

AI agents, the trend that most impact will be expected in marketing departments

With an eye on the future, and questioned by the trends of AI that will have the most impact on marketing during the next twelve months, 27% of marketeros cite AI agents and autonomous workflows (which accounts for the importance that marketing departments grant to artificial intelligence as a productivity engine).

The agents of the generative content (17%), the predictive analysis (7%) and the searches propelled by the AI ​​(5%) are followed. Apart from AI agents and generative content, none of the other trends proposed in their study by marketing AI Institute and Smarterx manages next twelve months.

On the other hand, it should be noted that 43%of marketeros say they have a large (31%) or very large confidence (12%) in their ability to properly evaluate AI in their confluence with marketing.

When adopting the AI, The most important obstacles with which Marketing departments meet from Bruces are the absence of training and training (62%) and the “Awareness” deficit and understanding of this technology (52%).

Only 32% of marketeros say that in the organizations in which they are on the payroll there are Training programs specifically oriented to marketing equipment.

To the paveness of this figure, perhaps contributes that In 35% of organizations CEO is the last person responsible for the adoption and integration of AI in the marketing department. And only in 28% of organizations this responsibility falls today in the CMO.