High positions of Tiktok get off the ship before their possible death in the United States

Blake Chandleeworld leader of solutions in ByteDancethe company that owns Tiktokannounces that it will stop working for the company. Until now, it has been a strong defender of the survival of the application of videos in the United States. He dedicated himself to supervising the sale of ads and marketing on the platform since he joined in 2019, but on April 1 his resignation. However, he will remain an advisor.

«As our offers become more techniques and the products of our customers are more sophisticated to provide even more value, it is important that Global Business Solutions (GBS) and Global Monetization Product Technology (GMPT) (GMPT) Operate more and more hand«, Chandlee explained in an internal memorandum cited by the Adweek medium. At the moment, Tiktok has not confirmed if someone will replace him.

And he has continued: «To make this possible, I have decided that it is best to speed it up under the direction of a single department and I will reduce my daily function to that of an advisor«, Says Chandlee. What seems like a equipment restructuringmerely based on the needs of the workflow, it is received with skepticism in a climate of several successive withdrawal.

In recent days, too They have detached themselves from their functions Other people with High positions In Tiktok. For example, Lucy BanksResponsible for Global Business Association and Marketing Solutions for Europe; Ole ObermannGlobal Musical Business Development Director; Emily Stubbsthe global director of litigation; Jack BambergerGeneral Director of the Commercial Agency in the USA and Sameer SinghDirector of Advertising Sales for North America in the application.

¿TikTok a la deriva?

This news arrives in a context of uncertainty in the United States about the continuity or not of Tiktok In the country. The doubts are sown by the measures of Donald Trumpthat alleges the need to protect the national security of a possible Chinese espionage. Near other 30 countries have also adopted various restrictive measures such as Nepal, India, Russia, France or Canada in recent months.

After “blackout»That lasted 12 hours and left millions of American users without Tiktok, The Republican President granted a 75 -day grace periodwhich expires on April 5. In this extension, the door opened to the negotiation of the purchase of at least 50% bya by the United States as Requirement for its survival in the country.

The administration out of Trump This seeks “a solution that protects national security and simultaneously safeguarding a platform used by 170 million Americans.” The offer is succulent and Several companies are interested in pounced on Tiktok To take your share of the cake.

But before the ship can go to the pique or take the helm unknown hands, many executive managers have decided Do not stay to witness how everything can fall apart.

Tiktok loses part of human talent

Several departments of the platform are delayed. Some of the positions have been covered with other professionals and others, no. Lucy Bankspreviously mentioned, he took care of finding new creative opportunities and proposing them to brands throughout Europe. The agreement with Aldi for the Paralympic Games of Paris 2024 or with Unilever for the Paralympic Games for the Paralympic Games for the Paralybic Games for the Paralympic Games for the trend Cleaning viral known as Cleantok.

Valuable talents are lost, since Banks has a extensive experience With milestones such as having occupied charges in Alphabet, YouTube, Google, Bauer Media Group, Adventure or Zenith Optimedia, among others.

Some of these outputs of the company are wrapped in a Halo of Secretism. The Campaign UK medium citation that Banks leaves Tiktok to redirect his professional career towards other paths for his own motivation. As for the Giganta Company Chinahas confirmed this abdication, but has not offered explanations.