The brands go up to the ring: ‘The evening of year v’ conquers more than 9 million viewers on Twitch
Again, Ibai Llanos Make history again with the fifth edition of “The evening of the year.” This year was held on Saturday July 26 in it Cartuja Stadium (Seville) And he left the public with his mouth open, consolidating himself as The biggest streaming event in history.
The Spanish streamer Ibai Llanos surprised once more: The show brought together more than 80,000 attendees live and reached a historical peak of 9.19 million devices connected simultaneously on Twitch.
During More than seven hours of fighting and musical performancesthey were recorded More than 144 million live viewers and 20 million unique viewerswith a constant average of 6 million connected devices.
An epic night with spectacular fighting and concerts
The event started with Melendiaccompanied by India Martínez and Saikomanaging to gather 4 million devices from the first minutes. It was followed unforgettable moments such as the entry of Rivaldios con Gera MXthe epic duel between Brain y Abby who beat the Twitch record, and the final fight between TheGrefg y Weatcolpreceded by the performance of Myke Towers. There was also a moment of pure Andalusian pride with the appearance of Those of the riverwho made the stadium vibrate with «La Macarena».
As for boxing, the winners of the seven fights were Alana, Perxiomy, Aby, Viruzz, AndGrefg.. Among the most commented moments highlighted the surprise appearance of streamer Illojuanwho challenged El Xokas for a possible fight in “The evening of the year VI.”
The brands that left their mark on “The evening of year V”
The night was epic for both its artistic and sports content, but also for the creative actions of their sponsors, which contributed an additional show component. Among the twelve brands, Three stood out for entertaining actions that dropped overnight.
Revolut
Revolutthe financial technology company left much to be desired. They promised something big if they reached the 5 million customers in Spainand although they achieved it, the execution did not meet expectations. During the event, Ibai had a mysterious red button that had to click on the «Indicated moment». In doing so, an audiovisual piece was launched with masked ninjas and a QR, which collapsed due to high demand. Shortly after, the ninjas appeared at the stadium and delivered a personalized card to Ibai.
Why didn’t you convince? Because in the end, The surprise was reduced to a simple brand promotionwithout emotional impact or a memorable reward for the public.
CeraVe
The event had one of its most creative moments in the hands of CeraVe. The brand presented a fictitious fight with its special character «CeraVestia», A boxer that represented the moisturizer. Walking through the stadium, he faced two opponents who symbolized the dryness and the itching. Who won? Obviously, the defender of hydration. The action was completed with a one -year raffle of brand products and access to the gym, in collaboration with a dermatologist.
An original promotion, well executed and fully integrated into the narrative of the event.
Greful
Grefulthe well -known Spanish Snacks company, opted for humor. «Grefusito», The iconic brand pipe appeared several times in the ring, distributing good vibes. In addition, the brand went out to interview attendees and influencers with questions about the fighting, and the winners took a snack bag as a prize. A fun and close way to connect with the audience.
Alsa
The transport company Alsa He also had its moment of prominence. Not only did they offer personalized buses to transfer the protagonists to the stadium and direct transport options for the public, but also surprised with a creative action. A mysterious messenger arrived with a secret message for Ibai.
Who was it? Nothing less than Peldayosparticipant of the previous edition, who revealed a special promotion of ALSA with “Young summer”, which offers trips for less than 4 euros. An original and timely way to integrate the brand into the narrative of the event.
With all this, «The evening of year V» Not only did records break again, but it was consolidated as The largest digital boxing event and musical show in the worldcombining entertainment, music, sport and advertising As never seen before in the digital ecosystem.
But beyond the audience numbers and brands, Ibai’s fifth evening is a special night where many things can be promoted, especially in CHow a content creator can transform an idea into a global cultural phenomenon.
Every year it exceeds expectations and may have more surprises next year, such as: Will we have a fight between Iillojuan and his friend Xokas?
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