Advertising
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Industry News
The role of email marketing in the ongoing relationship between restaurants and customers
In today’s hospitality industry, acquiring a new customer can be extremely expensive. Platforms like Google Ads, Uber Eats, Glovo o…
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Industry News
Instagram launches a new feature that will allow you to (partially) tame its unruly algorithm
It has happened to all of us at some point. We have seen fit to look for a recipe on…
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Industry News
The professionalization of the influencer sector: AUTOCONTROL certifies more than 2,000 creators
Just six months after its launch, More than 2,700 influencers have enrolled in the AUTOCONTROL Basic Training Course for Influencers…
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Industry News
Publiespaña promotes its data strategy by integrating the iVoox environment into its audience ecosystem
Publiespaña has taken a new step in its digital transformation and data integration strategy with the incorporation of iVoox environmentleading…
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Industry News
OpenAI postpones advertising plans to focus on improving ChatGPT
OpenAI seems to be extremely concerned about the latest advances made by Google in the AI ​​arena, so much so…
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Industry News
Search ads with AI, a garden of opportunities (and risks) for brands
Searches with AI are increasingly ubiquitous and are translating into notable changes in Internet users’ behavior when it comes to…
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Industry News
Shorter and stripped of emotion: the “customer journey” in the era of agentic commerce
Until recently, and when it first emerged in the shopping universe, AI was limited to making recommendations to the consumer.…
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Industry News
Nano Banana breaks into Google Ads to help brands get the most out of AI
Nano Banana, the model dedicated to generating Google images, has been integrated by the American technology multinational into Google Ads.…
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Industry News
Amazon Ads launches “Video Generator”: its AI tool to create ads in minutes
The artificial intelligence of Amazon Ads takes another step in its international expansion with the launch in Spain of Video…
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