Guess awakens controversy for a Vogue advertisement: a model created by AI breaks into its pages

The most recent edition of the magazine Vogue He has aroused controversy in networks. An advertisement of the fashion firm Guess He presented as the main image of the campaign a model created with artificial intelligence. The announcement, which occupies a double page in the recognized publication, shows A hyperrealist model wearing garments from the brand’s summer collection, A bet that aroused a wave of comments and raised questions about beauty standards.

This announcement, where you can see a blonde -dressed blond model, as well as with a series of floral sets, becomes The first time a synthetic person appears on the printed pages of the magazine Vogue.

The revelation of the presence of AI models in Condé nast accumulates Millions of visualizations In social networks. The most critical point out that this type of bets threatens fashion diversity and reinforce already unattainable beauty standards.

The images were created by the artificial intelligence marketing agency based in London, Seraphinne Valloracompany that creates campaigns for large fashion brands using AI tools. «This is the first time that a fashion campaign generated by Al appears in Voguethe largest fashion magazine. And we are the ones behind this, ”they stand out through A publication on Instagram.

The appearance of a model created with AI in Vogue Wake up controversy

The company responsible for the announcement stressed that they knew that this action for Guess would cause a conversation, since it symbolizes a change within an industry that has always done things in a certain way. «This is not about replacing traditional photo sessions. It is about complementing them. It’s about giving brands a new option »they clarify.

In addition, from Seraphinne Valle, they emphasize that they seek to open the way for digital artists, graphic designers, architects, encoders, photographers and visionaries who have never had access to this type of visibility through the power of new technologies.

Other brands of the fashion world such as H&M have also joined this commitment to the creation of digital models with AI, an option to create campaigns, which allows reducing costs and times, but generates debate on its impact on the sector.