The map of social networks in Spain: X loses 36% of its users

Coinciding with him World Social Network Daywhich is celebrated every June 30, GfK DAM has analyzed the evolution of The most outstanding social networks in Spain. This study indicates that Xpreviously known as Twitterdoes not go through its best time since Elon Musk He assumed control of the platform. According to the official digital consumption meter in Spain, X has suffered a collapse of 36% of its active users With respect to 2024.

But, although it has registered an important loss of followers, X still remains in the ranking of the most used social networks in the countryoccupying the fourth place. Its bad streak could be due to the decisions taken by the owner of the platform: changes in content policies, new algorithms or a user experience that has not convinced the audience.

Goal leads the market: Facebook and Instagram lead the ranking

Meta It is positioned as the undisputed leader of the list. Facebook heads the ranking with 33.2 million unique users monthlywhile Instagram It follows very closely with 33 millionplacing the most used network in average time, with more than 9 and a half hours per month per person. Both platforms stand out for their stability and slight upward trend: Instagram experiences moderate growth of 4%.

In third position, it is found Tiktokcon 25.7 million users and an average use close to 7 hours per person per month. However, its growth is moderating: from 19% year -on -year between 2023 and 2024 to 10% current.

X resists, but experience a fall in fall. Despite registering a significant decrease in 36%it continues to appear among the networks most used by the Spaniards, although their position wobbles.

Fifth appears Pinterest. Although it has suffered a slight decrease in users with respect to the previous year, it stands out for the loyalty of its community, which The time of use has increased by 42%. For its part, Reddit Surprise with a impressive 129% growthconsolidating as the most dynamic emerging network of the year.

OnlyFans Breaks for the first time into the national ranking with 1.7 million users and a 20% growthconsolidating as a platform with increasing presence in Spain.

Spanish Internet users and their relationship with social networks

As the analysis of GfK DAMsocial networks have become an essential part of the day to day for the Spaniards. He 94% of the Internet Populationmore than 38.5 million people, has at least one social platform. On average, each user Dedicate 50 minutes daily to these applications.

Breaking by gender, women lead in time of use with 52 minutes a day12% more than men. By ages, the Generation Z passes almost 1 hour and 20 minutes a day connectedclosely followed by millennials, who also exceed daily.

As for geographical distribution, Canary Islands, Cantabria and Andalusia exceed the national average In time of monthly use, while Madrid and the Basque Country are the communities that are least allocated to these platforms.

What challenges does X ahead?

In the words of David SánchezDirector of GFK Media: «At present, we attend a scenario of very heterogeneous social networks marked by continuous innovations and new functionalities. Nevertheless, The most consolidated platformslike finish or tiktok networks, they possess a great operational and adoption capacity of these new trendswhich manages to remain the favorite option of most of the Spanish population ».

It is clear that social networks They play a Fundamental role in the digital life of the Spaniards. In this context, X faces the challenge of reinventing himself if he wants to keep his position in the ranking of the most used platforms. To maintain the loyalty of your community, The network must raise clear and effective strategiessince the sector is increasingly competitive and any drop in users demands immediate responses.