The AI ​​and the new consumption patterns that this opens begin to make a mella on Google

When the generative AI broke into approximately two years ago as an elephant in a potter in the digital ecosystem, many feared that fashion technology could end up disrupting Google’s absolute monarchy in the searches market. And while Google is also betting strongly through the AI, it seems that the agoreras voices that in 2023 warned of an eventual collapse of the celebrator of the Mountain View company because of this technology were effectively right. Without haste, but without pause the Google market share is beginning to deflate and the ultimate responsible for the growing weakness of the famous search engine would be AI.

According to the data shuffled by Statcounter, The Google search engine quota at a global scale (89.49%) sank for the first time since 2015 below 90% during the fourth and last quarter of 2024. And this downward trend has remained during the first three months of 2025, with the exception of February, when Google market share gained traction and climbed up to 90.15%.

Everything points to what The collapse in the global Google market share (which still is still of extraordinarily cyclopeas dimensions) It would not be an anomaly in any waybut a symptom of the increasingly fierce competition with which the search engine of the American multinational and also of the changes in the patterns of consumption of the Internet users has to fight.

Once Google seemed absolutely untouchable, but His searches empire are beginning to see the seams and the ultimate responsible for the tear would be AI.

Today, in April 2025, Google’s market share remains below the 90% thresholdwhile Yahoo’s market share is 1.33%, Yandex of 2.49%and Duckckgo (a search engine with the focus on privacy) of 0.79%.

Although small, Google market share loss clearly points to a trend in the searches market

«This fall may seem to a soon boat, but as long as it has remained for several months, it clearly points to a trend«, Explains Noam Dorros, an analyst at Gartner, in statements to Adweek. “Even when we cannot directly relate the changes in Google’s market share with the staging of search engines propelled by the perplexity or Searchgpt, we could be facing a sign that the youngest represent an increasingly important proportion in the searches market and are simultaneously tilting more and more by alternative search engines,” adds Dorros.

Google’s domain as a gateway to the flow of information hosted in the network of networks has been kept unalterable for more than two decades, despite the constant scrutiny of the competition authoritieswhich has become more relentless during the last year. The United States Department of Justice advocates a Google dismemberment to try to break the company’s monopoly in the searches sector. In August of last year an American judge ruled in a historical sentence that Google had raised a monopoly on the foundations of internet searches (and the company’s fragmentation is emerging as the most viable option to neutralize that monopoly).

Meanwhile, while Google fights with the scrutiny of the competition authorities beyond the seas, They have emerged to the surface seekers with the unbridled AFE in their entrails (Perplexity, Chatgpt Search and Bing, for example) that only during the first quarter of 2025 managed to scratch an estimated market share of 4%.

Google annually generates a whopping 5 billion searches worldwide and approximately began integrating AI into its search engine of Ai Overview. And since then the volume of commercial nature would have continued to grow, according to Vidhya Srinivasan, VP & General Manager, Ads & Commerce de Google.

The “publishers” contemplate, however, with high doses of skepticism ai overview, They fear that this tool will respond so accurately and efficiently to the consultations of the users that end up cannibalizing the traffic that attract its website thanks to Google (and vital in the end for its own survival). The first data show that AI Overview effectively reduces the CTR, but the fall is in any minimum case and also varies ostensibly depending on the different categories of content.

Google rivals as perplexity and openai have signed agreements with some “publishers” to try to placate your concern in relation to the potentially pernicious impact of AI on its business model. Google has not forged, instead, any similar agreement.