Industry News

Instagram could launch a Reels solo app to pupa Tiktok


The future of Tiktok in the United States continues at the mercy of uncertainty. And in that pregnant context of complexity Instagramwho clearly favor doubts about the future of their rival, I would be studying reels as an independent app to exploit Tiktok problems at their own benefit on American soil.

Adam Mosseri, Maximum responsible for Instagram, I would have informed this week the social network workers about the possible launch of a solo app in Reelsaccording to publishes The Information.

Metathe Instagram matrix, It has not officially spoken about speculation about the future of Reels and its eventual debut as an independent app.

On January 20, President Donald Trump signed an executive order delayed in 75 days The Federal Law approved in April last year by the United States Congress and directed the prohibition of Tiktok in the North American country (as long as the social network did not see its US business for sale).

Tiktok has a deadline until April 5 to find a buyer for your business in the United States

When the current president of the United States approved that executive order approximately one month ago demand be controlled at least 50% by a company based on American soilpointing, therefore, to the creation of a “joint venture.”

The approval of the federal law that seeks the sale of the Tiktok subsidiary in the United States (and the conviction otherwise to its disappearance in this country) was motivated by the restlessness that caused (and continues to cause) to the US authorities The use of the social network as a tool focused on espionage and political manipulation.

When that rule saw the light in Congress, many opposed her arguing that Tiktok’s prohibition was an attack on freedom of expressionalthough in an opinion issued in January of this year the Supreme Court ruled out that the law violated the freedom of expression collected in the first amendment of the Constitution.

In 2018 Meta already launched an independent app baptized with the name of Lasso to try to compete directly with Tiktokbut that application ended later being closed.



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