Feijóo opens his Tiktok account with a message to the left and reinforces the PP digital strategy

Alberto Núñez Feijóo This Sunday has taken one more step in its digital strategy with the opening of a Account in Tiktok. The leader of the Popular Party has released his profile on the social network with a video in which, with a touch of humor, he launches a notice to the main figures on the left: «Does it upset a lot? Well now you are going to have me here ».

Feijóo’s first video starts with a montage that collects interventions in Congress and rallies in which Pedro Sánchez, Together with several of its partners and ministers, they pronounce the name of Feijóo in a reproach tone. Among them the vice president appears, María Jesús Monterothe Minister of the Presidency, Felix Bolaños, as well as Pablo Iglesias, Ione Belarra, Yolanda Díaz and Gabriel Rufián.

After that sequence, Feijóo appears on the screen to announce his arrival to Tiktok with the aim of moving their messages to citizens also from this social network. In the video description reinforces this idea: «Hi Tiktok. I am here to show that another country model is possible. I read you in comments ».

Feijóo reinforces his digital strategy with his new Tiktok account

The opening of this account coincides with the start of the new political course and with a context in which The PP seeks to strengthen its presence on digital platformsan increasingly strategic terrain to connect with the younger voters and viralize their messages.

With this movement, the Popular Party adds Tiktok to its leader’s digital strategy, expanding its reach beyond networks such as X, Instagram or Facebook. The arrival of Feijóo to the social network of short videos also produces, at a key moment for The opposition, which seeks to bring its speech to an audience that consumes much of the political conversation through social platforms.

Politicians in Tiktok

Alberto Núñez Feijóo has not been the first Spanish political figure in entering the world of video social network. He ministered José Manuel Albares opened his Tiktok account in January 2024 to “explain the foreign policy of Spain in a closer and easiest way.” ERC spokesman in Congress, Gabriel Rufián It also has a presence on the platform, reaching more than 400 thousand followers. The mayor of Barcelona, ​​Ada Colau It also makes use of Tiktok to inform about cultural events.

Internationally, other great politicians such as Lula da Silva, Andrés Manuel López Obrador, Emmanuel Macron, Javier Milei, Giorgia Melonio o Nayib Bukele They also have a strong presence on the platform.

This boom coincides with an environment in almost half of the young Spaniards is reported by social networks, displacing traditional media such as television. Now, Tiktok is no longer only an entertainment platform, but a new political speaker.