Winners of the Ad Social Media Awards 2024: the advertising that shines on social networks

The awards Ad Social Media Awards 2024, promoted by the Social Content Network Adsocy, they announce the winners of their first edition, during an awards ceremony in Madrid. These awards celebrate the world’s brightest minds from agencies, advertisers, media and content creators, who demonstrate the role of social media within the advertising ecosystem.

The ceremony stood out for bringing together professionals from the social media and digital communication sector, who shared a night dedicated to celebrating innovation and the impact on the one to one, of social networks in the communication of brands and their audiences.

Antonio GalloCEO of Adsocy, highlights: «we are very happy and proud of the celebration of these awards. It is a way to bring together the entire industry involved in the Social Media ecosystem. We want to thank the work of advertisers, agencies, technology companies, and the media. Being a first edition, we have been overwhelmed by the number and quality of the proposals received, more than 90. When you have been thinking about this day for years, you cannot imagine the number of outstretched hands that you will find along the way willing to embrace your initiatives. “We are perplexed, happy to have taken this step because these, today, are no longer our awards, they are now by and for the industry.”

Winners of the Ad Social Media Awards 2024

MarketingDirecto.com – MKD was present at these awards, which were born with the objective of recognize the talent and genius behind advertising in the social media ecosystem.

Best social media tool

• Gold: LALIGA by MOOD
• Silver: BRANDSOCY by Brandsocy
• Bronce: Hootsuite por Hootsuite

Better use of real time

• Gold: Publicis Spain / Zenith by “RedCucu” for Garnier
• Silver: TBWA / OMD by «McDalenas» for McDonald’s
• Bronze: Leroy Merlin Spain for “It’s not the same but it works”

best story

• Gold: Havas Media for “Make Me Fly” for Vueling
• Silver: This is Odd for “The Case of the Viral Dryer” – ALDI for ALDI
• Bronce: DoubleYou por «Nobody should die at Xmas» para Open Arms

Best social media campaign

• Gold: TBWA / OMD by «McDalenas» for McDonald’s
• Silver: iProspect & The Story Lab by “IKEA in DIRECT” for IKEA
• Bronce: TBWA / OMD por «Famous Order Big Tuko» para McDonald’s

Most effective campaign on social media

• Gold: Publicis Spain / Zenith by “RedCucu” for Garnier
• Plata: PS21/MeMe for «Worten The Unfluencer Deal» for WORTEN
• Bronce: KEEPER EXPERIENCE / The Mix por «BEEFEATER BLACK MISSION» para BEEFEATER (Pernod Ricard)

Special Awards:

• Content Creator of the Year: Ac2ality
• Social Media Professional of the Year: Sara Vicioso, Head of Influencer Marketing at GroupM
• Agency of the Year: TBWA/OMD
• Advertiser of the year: McDonald’s