Equat and Titan are joined to revolutionize advertising in CTV with the precision of retail average

Eatative announced today that it has become the new AdServer and the main one Supply Side Platform (SSP) de Titan Osthe European Technology and Advertising Company that has developed an independent operating system for CTV. This partnership provides the power of the average retail to CTV, allowing brands to offer highly segmented campaigns and focused on results.

Founded in 2024, Titan has established a unified ecosystem and has obtained agreements with television manufacturers, content suppliers, retailers and advertisers, reaching 30 million homes throughout Europe. Its operating system works on millions of Philips TVs and will soon do so in the JVC. As for the contents, it offers a selection of premium streaming channels in the Sony Android TV.

New opportunities

In perfect tune with the vision of growth of Eatative In the CTV and retail medium ecosystem, media buyers can now take advantage of new opportunities, including:

• Advertising in Premium spaces: Access to premium spaces in the media, including full-screen starting pages and In-Stream visibility in more than 50 of the main free-television in advertising television channels (FAST), such as CNN, FIFA+, Euronews, Bloomberg, Sony One and the Hearst Media channel offer.
• Creative formats of great impact: Exclusive creative improvements and innovative formats in CTV, designed to maximize user attention and performance. The Shoppable Ads Formats, which will be launched in 2025, will combine retailers data and the advertising technology of Equat.
• Advanced CTV segmentation: It is now possible to obtain even more precise information about the visualization behavior of the users and carry out highly segmented campaigns taking advantage of the First Party Data and advanced technologies such as the Machine Learning and the artificial intelligence models to create precise audience segments and the automatic recognition of content (ACR) to identify content consumption, advertisements of advertisements in local applications and the use of devices such as devices such as videoconsols.
• Retail audience expansion: Refined audience segments created by combining the First Party Data of Titan with First Party Data from the main retailers in a safe environment and that gives priority to privacy. This allows advertisers to reach potential buyers on large screens in key decision -making moments.

Leaders’ statements

Teiffyon Parry, Chief Strategy Officer de Equativ, comentó: «CTV is one of the fastest growing advertising channels and, when combined with the powerful First Party Data retail, creates an unprecedented opportunity for brands to connect with consumers-target at the right time. Our new alliance with Titan is based on this impulse, which allows us to offer media buyers a premium inventory and retail data, maximizing the effectiveness of their CTV campaigns throughout the marketing funnel. After last year partnership with Deutsche Telekom, this new strategic alliance represents an important step for the evolution of our programmatic advertising services in Europe and for continuous expansion in the United States ».

Joe Evea, SVP Advertising and Retail Media en Titan OsHe added: «We are excited about the opportunities that opens this alliance at the intersection of retail media and CTV. It will allow us to help retailers to increase their income in the retail media by accessing the CTV inventory for 30 million homes. The First Party dates from retailers are fundamental to improve segmentation capacity, and this alliance with Equat will give us access to single shoppable advertising formats to boost conversions in CTV. After our first alliance with Curries in the United Kingdom, we plan to associate with other strategic retailers throughout Europe for 2025 ».