Digital marketing services that are essential to stand out on the internet

Sooner or later, all companies must invest in digital marketing to position their brand, to make themselves known to their potential clients or to generate trust in an audience that has not yet heard of their products or services.

Much of the decision will be focused on finding a good marketing agency that knows how to carry out the strategy that said company requires, since each one will have its own challenges, its own objectives and even its own budget.

SEO and SEM, a necessary balance for digital marketing

SEO positioning includes many actions and strategies that have the purpose that a company’s website is positioned before its competitors in search engines, so that when users search for terms related to your products and services, the company appears first.

SEM, for its part, refers to digital advertising using services such as Google Ads, Facebook Ads or Instagram Ads. In this case, it is a strategy for which you pay to appear, But if the campaigns have been well optimized, it can transform SEM into a visitor-to-customer conversion machine.

for one digital marketing agency in Valencia as Digitaramawhich seeks maximum efficiency in the digital marketing campaigns they carry out for their clients, two of the fundamental services are precisely SEO and SEM. The first, for its medium and long-term involvement in the positioning of the brand in the sector. The second, for its immediate effect in generating sales traction that makes the company viable from the first moment from digital.

Optimal use of the Digital Kit

The Digital Kit is a government initiative that seeks to get Spanish companies to digitalize part of their know how to compete better in a European and global panorama where the barriers are increasingly less clear. To this end, it offers subsidies for services that are necessary to digitize companies, with digital marketing and web presence being the most requested.

Through Digitaramasince they are digitizing agents of the digital kit in Valenciayou can obtain not only clear information and advice on this initiative, but their services can also be counted on by the subsidy itself, because as they are digitizing agents, their services can be paid for by the Digital Kit itself.

Among the most common services are the professional design of websites, online stores or e-commerce, social network management or Social Media strategies, and finally SEO positioning campaigns. All of this, without companies having to face the costsbut Yes, they can take advantage of all the benefits.

web design

Although everyone takes it for granted, It is not enough to have a website to be on the Internet. Currently, the audience is not only capable of distinguishing and making better decisions when purchasing products or contracting services, But they pay close attention to the companies’ websites before making a decision.

Therefore, web design should focus on:

• Functionality and usability for users, so that they feel that they are not wasting time looking for things, but on the contrary, everything is clear and visible to them.
• Security, especially if their personal data will be used or internal payment gateways will be established to close transactions.
• The speed of loading, since currently 80% of visitors to a company website usually come from mobile devices, either because they are looking for a mobile solution, or because it is more comfortable to review from these devices.

All these aspects, in addition to a corporate identity and a color palette that is in accordance with both the brand, the emotions it wants to convey and the image it wants to project, are essential for digital marketing today.