Ia vs. SEARCHERS: Apple’s stab that is bleeding Google in the bag

Since Chatgpt left the shell at the end of 2022, many have referred to Google as the main victim of the “hype” that since then flutters around the generative AI. After all, the popularity of chatbots of AI as chatgpt, capable of entertaining the user with direct response and concise to their questions, would condemn search engines to the most absolute irrelevance, say the most agoreras voices.

And it seems that Google searches are effectively being contracted because of the fragged entry of the generative AI (which is already present, in fact, in the famous search engine through the “ai overView” function). Apple Executive Eddy Cue has assured that searches in the Safari browser had first diminished in April, a change that this has not hesitated to attribute to the growing popularity of AIthat people use more and more as a replacement for search engines.

Cue made such controversial statements this Wednesday when he declared as a witness at the trial that is currently held on the other side of the puddle against Alphabetthe Google matrix, on account of its monopoly in the field of searches. The apple company has been called to testify in this judicial process because it receives more than 20,000 million dollars a year by Google so that the Internet giant search engine is the default search engine on Apple devices.

During his appearance at the Cue trial, he also indicated that Apple would like to imbricate its search engines propelled by AI as an alternative to traditional search enginesas reported Bloomberg.

Is the Google search engine condemned to lose market share?

The company’s executive led by Tim Cook went further and He also affirmed that search engines with suppliers such as Openai, Perplexity AI and Anthropic would eventually replace conventional search engines such as Google. Cue also indicated that Apple will probably integrate in the future seekers with such suppliers in Safari, although he clarified that such search engines would not soon be the default option.

Cue’s words explain exceptionally clear why investors are giving very much money in AI companies like OpenAi (and carrying the valuation of such companies). Those who invest money at full hands in Openai and company clearly wish that the companies in which they have good to trust can one day reach the stock market capitalization of Google (which is currently around 2,000 million dollars).

Google is perfectly aware that the growing strength of AI can eventually make your almighty search engine And that is why he is investing profusely in this technology, which last year integrated, not in vain, in his search engine through the “AI Overview” function.

However, Apple’s efforts seem not enough to protect their search engine from AI. And yesterday, after Apple’s controversial words in the courts, Google titles collapsed more than 7% in stock market parks.

Maybe to counteract that fall Google ended up going out yesterday to the fore to contradict Eddy Cue’s statement and ensure that the consultations, far from decaying, continued to grow in good rite in their search enginealso those originated through the platforms and Apple devices, the company apostilled.