Threads renounces its advertising abstinence and begins to experiment with the ads

During the last 18 months, the same as Threads has life, the alternative to X of Meta has been happily emancipated by advertising. However, The subsidiary of Meta has decided to put an end to its advertising abstinence and is already experiencing with the introduction of ads in Threads.

Adam Mosseri, director of Instagram, has recently announced that Meta has started A “little test” to show advertising in Threads. Once this social network is more or less consolidated, goal has made the determination to start monetizing it with ads.

As Mosseri explained, Advertising will make its way in the user’s “feed”. At the moment the ads in Threads will arrive in the eyes only and exclusively of a small percentage of users of the social network in the United States and Japan.

Ver en Threads

The intention of goal is to give the departure gun to the advertising in Threads in these two countries with the support of a few advertisers. “We know that there will be a lot of ‘feedback’ about how the ads in Threads should take shape and we want to make sure that their ‘look & feel’ is similar to that of organic posts and seek shelter to relevant and interesting content,” Mosseri emphasizes. “We will closely monitor this small initial test before making a more massive launch so that the ads in Threads are as interesting as organic content,” he says.

When taking advertising to Threads, Meta will rely on its powerful advertising infrastructure. And advertisers will have the possibility of expanding their existing campaigns to Threads without the need to upload content to this or additional resources. It will be enough to make “checks” in one of the “ad manager” boxes.

The Meta advertising test in Threads will be restricted to the United States and Japan

Goal will also experience its “inventory filter” in Threadsa tool that allows advertisers to control the level of sensitivity of organic content next to which their ads appear. This tool will be revealed particularly important for brands in the coming months, since Meta announced a few weeks ago that it would relax its content moderation policies in the United States, where the company will dispense with “FACT-CHECKING organizations.”

Although the advertising test undertaken in Threads is reduced, The company will presumably quite easy to convince advertisers who already trust Facebook and Instagram that they also deposit their confidence in their particular X replicawhich already has 300 million users worldwide.

With the emergence of advertising in Threads, it has been speculating for several months. And in November last year emerged, in fact, the rumor that the ads would debut in Threads in January. Already at that time he assured, in any case, that he did not expect to obtain truly significant income through the sale of advertising in Threads until the end of 2025.