Mango wants AI to be your trusted stylist to imagine dozens of “outfits”

Mango has decided to strengthen his commitment to artificial intelligence (AI) with the launch of Mango Stylista kind of personal stylist that suggests the user “outfits” based on their desires and needs. From the hand of Mango Stylist, the Spanish fashion firm wishes to give a bellows to customization on its online sales platforms.

The stylist propelled by the mango recommends products taking into account the user’s tastes, provides inspiration when lighting all kinds of styling (According to specific “Prompts”) and also shows the latest trends in fashion. Mango Stylist is now available solely and exclusively for the women’s clothing and accessories line of the Barcelona brand. And from it can already benefit mango customers in the United States and in nine European markets (Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria and Turkey).

Stylist mango relies on innovative algorithms to soak up the user’s personal tastes and formulates recommendations especially adjusted to their preferences. This new niche tool also provides the user for the opportunity to explore the latest fashion trends, discover multiple different combinations of garments and accessories and create complete “looks” via chat both on the company’s electronic commerce platforms and in the Mango account on Instagram.

From the hand of Mango Stylist the firm wishes to give a bellows to customization

The new stylist propelled by Mango is part of the Strategic Plan 2024-2026 of the Spanish firm and aspires to generate value through the amalgam of technological development, data management, AI and excellence in the operational level.

Mango Stylist is born from the brand’s vocation to create hybrid experiences that combine traditional navigation and natural conversations supported by AI. In this way, the customer can interact with the brand in a different and closer way to convert each purchase into an inspirational experience.

The tool also integrates the post -sales virtual assistant Iris (already active in some of the markets in which Mango operates) To make available to the client a single point of conversational contact when attending to their consultations. In this way, through a single channel the customer can raise consultations before and after the purchase and simultaneously nourish ideas and inspiration when creating their “outfits.”

Since 2018 Mango has developed more than 15 “Machine Learning” platforms in which the AI ​​is applied to different points in the company’s value chain (from the price to the design through customer service).