IAS launches the pre-screen brand safety prior verification solution for Google Search Partner Network

Integral Ad Science (IAS), the leading global platform in media measurement and optimization, has announced the launch of its pre-screen brand safety prior verification solution for Google’s Search Partner (SPN) Google. Now, IAS will promote performance and SPN protection providing advertisers greater control over their advertising investment before their ads are displayed in SPN.

The SPN inventory is composed of websites and applications related to searches, which allow advertisers to expand their scope and generate conversions both on mobile devices and computers. The IAS solution allows advertisers to automatically exclude partners who do not fit the standard definitions of the brand safety and suitability, throughout the SPN domain list.

“This expansion is based on our association with Google to provide advertisers from all over the world continuous access to measurement and optimization solutions of third parties, independent and trust,” says Lisa Utzschneider, CEO of IAS. «Ias undertakes to provide brands greater transparencyregardless of where they are making their investments in digital media, so that they can climb their campaigns with confidence in all channels and devices ».

With this new solution, IAS offers SPN advertisers:

• Trust third parties: The pre-screen brand safety solution of IAS is based on 12 standards aligned with the industry. Weekly updates guarantee that domains are filtered regularly to guarantee Brand Safety and Brand Suitability throughout the SPN inventory.
• Full global coverage: It promotes performance with IAS throughout the Google ecosystem, including YouTube, Google Video Partners and, now, Search Partner Network.
• Compatibility with all kinds of campaign: Advertisers can use the IAS exclusion lists in all types of campaign with SPN inventory, that is, Search campaigns, shopping, applications and max performance.

Along with the already known solutions of Brand Safety of Google for SPN, The IAS solution provides advertisers with an additional independent layer of Third-Party transparency with proactive and trusted control. The launch of the pre-screen brand safety solution for SPN is the last expansion of a long collaboration between IAS and Google.

In 2024 IAS launched IAS Optimization for YouTube in order to maximize contextual suitability for youtube advertisers through improved previous suitability controls. Previously, IAS announced the expansion of its leading product in the sector to measure Brand Safety y Brand Suitability en YouTube with the objective of including reports for campaigns Performance Max and Demand Gen and, just before, the launch of IAS Curation con Google Ad Manager.

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