The brands and celebrities who scored the most goals on social networks during the Super Bowl 2025

The Super Bowl is much more than a television event of absolutely cyclopeas makers (its latest edition attracted, not in vain, to an average of 126 million viewers on the other side of the puddle). The NFL final also monopolizes a good part of the conversations on social networks. And on these platforms the unicepta analysis company has leverage precisely, which has put names and surnames to the most mentioned celebrities and brands on social networks during the 59th edition of the Super Bowl.

According to the data shuffled by UNICEPTA, which have been shared by horizon, rapper Kendrick Lamarwhich starred this year the part -time “show” of the Super Bowlwas erected in the great winner of the NFL final in social networks with almost 790,000 mentions. When preparing his study, Unicepta placed under the magnifying glass only the mentions generated in social networks during February 9 and 10.

The silver medal in the ranking made by Unicopte Donald Trump hung itwhich was present at the New Orleans Caesars Superdome to contemplate the NFL final between the Philadelphia Eagles and the Kansas City Chiefs and generated 735.00 mentions on social networks.

Kendrick Lamar, Donald and Trump and Taylor Swift were the famous most mentioned on social networks during the Super Bowl

Quite behind Lamar and Trump stayed, meanwhile, Taylor Swiftwhich was mentioned in social networks 286,000 times. The fourth place was Patrick Mahomes, the “Quarterback” of the Kansas City Chiefs (208,495 mentions), followed in the fifth square of Jalen Hurts (165,800 mentions), their counterpart in the Philadelphia Eagles, which were imposed on the opposite team in the Super Bowl

The sixth position on the list was for Drake (149,526 mentions), which has been maintained for some time a lit dispute with Kendrick Lamar, while the seventh place was for the singer SZA (115,947 mentions), which shared the stage with Lamar during the part -time “show” of the 59th edition of the Super Bowl.

They complete the top 10 of “celebrities” with more notoriety in social networks during the Super Bowl actor Samuel L. Jackson (87,294 mentions), which was also part of the “show” of Kendrick Lamar, Travis Kelce (71,177 mentions), player of the Kansas City Chiefs and Taylor Swift’s boyfriend, And the Argentine footballer Leo Messi (62,720 mentions), which contemplated the game from the stands.

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From the point of view of “engagement”, Kendrick Lamar also erected in the celebrity with greater prominence in social networks during the Super Bowl. The rapper generated almost 10 million reactions in the form of “likes” and comments. According to Unicepta, the mid -time concert of the 2025 Super Bowl generated 17 million reactions in total social networks, more than double those generated last year by Usher and its part -time “show” (7.3 million of mentions).

Tubi, Google, Disney+, Nike and Fanduel, the most mentioned brands on social networks during the Super Bowl

Beyond the celebrities, in the Super Bowl the brands also have a lot of weight, which break, after all, with expensive ads in the advertising pauses of the NFL final. In social networks the brand that attracted a greater number of mentions during the party was Tubi (772 million mentions). Although it is quite unknown by these parts, Tubi is a Fox subsidiary streaming video platform that lived the NFL final last Sunday and generated, therefore, a lot of traffic during the day of the game.

The second most mentioned brand during the 59th edition of the Super Bowl was Google with 222 million mentions. The technological giant, which made way in the advertising breaks of the NFL final, shared a podium with Disney+which generated 207 million mentions.

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Nike occupied, on the other hand, the fourth place in the ranking with 124.6 million mentions Thanks to a large extent to the Spot «So Win», which was filled with Loas during the advertising pauses of the Super Bowl, while the fifth place for the Fanduel sports betting supplier (124.4 million mentions).

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In the Top 20 they have also a lot of marks attached to the bouquet of food and drinks (With a lot of presence in the advertising pauses of the Super Bowl) such as Dunkin ‘, Reese’s, Budweiser, Doritos, Hellmann’s, Stella Arthosis, Bud Lights, Mountain Dew and Häagen-Dazs. And Jeep was the only mark of the automotive bouquet that made its way on the top 20 of brands most mentioned on social networks during the latest edition of the Super Bowl.

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The pharmaceutical giant Pfizer also made way in the advertising breaks of the last edition of the Super Bowl with “Knock out”a spot with the focus on the investigation against cancer that in social networks was branded, however, of a hypocritical for the high cost of the drugs of the US multinational to combat this disease. 87% of all posts directly related to PFIZER that emerged on social networks during the Super Bowl were markedly negative.

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