Nil Ojeda, Djmariio, Marta Pombo and more: Forbes reveals the most influential content creators in Spain in 2025
Forbes Spain has released the names of The 100 most influential content creators of 2025consolidating the fourth edition of the ranking Forbes Best Content Creators. The list recognizes those profiles that, beyond the number of followers, have made it clear that they are no longer only influencers, but have been able to become brands, business and voice of an entire generation.
Among those selected in this edition are names of very recognized figures such as Niil Ojeda, Ceciarmy, Marta Pombo, Vicky Montanari, Sergio Peldanyos, Jordi Wild, Maria Martin of Pozuelo or Djmariioalong with other profiles that are marking trend in fields as varied as entertainment, lifestyle, dissemination, fashion or gaming.
You can check the complete list here: Forbes Best Content Creators 2025.
Hobby to a millionaire industry
What began as uploading videos for fun or entertainment on emerging platforms today is a industry that moves audiences, sales and even elections. Because it is no longer enough to have millions of followers, but what really differentiates a creator is their Ability to connect authentically with your community. And that, according to Forbes, is what this year’s ranking has valued.
The selection of each of the profiles has been prepared by a Specialist Committee formed by External Professionals and members of the Spanmedia headwatersevaluating criteria such as influence, relevance and creativity in their respective areas.
With “Forbes Best Content Creators” also stood out, how creators have become an essential figure in the international commercial ecosystem, especially at a time when social platforms are discovery and search engines for users.
People’s Choice Awards: The great novelty of this year
As novelty of this fourth edition, Forbes incorporates the People’s Choice Awarda special award that will recognize the creator most voted by the public. The winner’s name will be announced in la gala Forbes Best Content Creators 2025which will be held next Wednesday, September 24 at the Italy Embassy in Madrid. There, protagonists of the sector, representatives of the industry and personalities of the business and cultural world, in a ceremony in which prizes will also be awarded in different categories will also be given.
Patrocinadores de Forbes Best Content Creators 2025
This edition of Forbes Best Content Creators has the support of brands such as Ploom, Barceló Hotel Group, Byd, Santander Smusic, Alhambra, Ok Mobility, Fini, Gabana Music Club, Holafly, Elica, Honor, Holded, Iryo, Allianz, Negrini, D.Franklin, Miin Korean Cosmetics, Time Road and Cacique 500, which reinforce the scope and projection of the event.
This is how with this initiative, Forbes Spain reaffirms its commitment in the identification of referents of the digital world and recognizes the role of content creators as fundamental actors in communication, consumption and contemporary culture.
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