X pulls the advertisers with new campaigns generated with AI

The ubiquitous ads generated with AI are also preparing to make an appearance in X, the once social network known as Twitter. Relying on the IA Grok platform, capable of lighting both texts and images, Elon Musk’s social network will allow advertisers to generate ads automatically.

The new tool to generate ads with the X can create sponsored posts based on the analysis of the advertiser’s “homepage”. Examining the content lodged in that “homepage”, the new function of the microblogging network will automatically generated advertisements provided with both text and image.

“Simply introduce the URL of your website and Grok will generate a ‘copy’, an image and a call to action adapted to the characteristics of your brand,” Explain X. «Do you want to modify the result? You can edit the ‘copy’ or change the image to achieve ideal creativity by fully having control over the final result, ”adds the social network.

The AI ​​has been overlapping in most digital advertising platforms and Google, Meta, Amazon and other companies already provide advertisers artificial intelligence tools to generate advertisements automatically.

X has had to spain with multiple problems directly related to advertisers since Elon Musk will formalize the purchase of the social network in October 2022. Many brands have chosen to stop announcing in X for fear that their advertising appears located next to non -aligned content with the principles of “Brand Safety.” The advertising income of X has ended up suffering a strong prolapse as a result of the exodus of advertisers, although in recent months the social network would have made progress in this particular aspect and would have achieved the return of several brands that were previously announced on this platform .

Grok will help advertisers also analyze the performance of their campaigns in x

Only a few weeks Angela Zepeda, Global Head Marketing of X, said in statements to AdAge what 70 of the 100 most important advertisers of the social network had returned to this platform.

Nevertheless, The relationship between X and advertisers continues to be tensethen earlier this month made the determination to include in a lawsuit that already recorded last year against several advertisers to new brands such as Lego, Nestlé, Colgate-Palmolive, Pinterest and Shell International.

For its part, The Wall Street Journal published last week that IPG had recently signed an annual agreement with X for the eventual advertising investment of an important potential client. According to the New York newspaper, Linda Yaccarino, CEO of X, would have used the influence of Musk on the Trump administration to convince IPG to invest in the social network (in exchange for the new United States government not fusion with omnicom).

Grok has ended up becoming an integral part of Elon Musk’s strategy for xwhich has also been pertrened of more content in video format and also plays with a new online payment service. The social network will soon launch an advertising campaign (the first under the baton of Musk) to account for its repositioning as an “app for everything.”

Defined by Musk as an assistant of the IA coated with a thick patina of sense of humor, Grok will help not only advertisers to generate campaigns automatically but also to analyze their performance.