2btube: connecting brands and audiences for ten years

A decade ago, when influencer marketing agencies did not yet exist in Spain, Fabienne Fourquet y Bastian Manintveld founded 2btube with the vision of transforming the way it connected with digital audiences in the Spanish-speaking world. Since its beginnings in 2014 as the first agency to offer a support network to content creators on YouTubethe company not only innovated in the field of influencer marketing, but also positioned itself as a pioneer in a constantly evolving sector. This journey, full of learnings and achievements, shows how 2btube has been able to adapt and expand its influence, always staying at the forefront of the industry.

The importance of 2btube lies in its ability to anticipate the tendencies and needs of digital market. Over the years, the company has expanded its service portfolio, becoming a comprehensive digital strategy consultancy. Today, he collaborates with more than 500 customers for those who develop creative strategies branded contentoptimization and protection of content and collaboration with influencers to amplify their reach. In addition, it offers audiovisual production and paid media services, depending on the objectives of each brand.

Their ability to adapt campaigns to the algorithms of platforms such as YouTube, Instagram and TikTok has been a differentiating factor, allowing them to maximize the reach and relevance of the customers who trust them. Among them are not only private companies but also institutions and media that are committed to the dissemination of content.

Change of perspective and strategic diversification

As it grew, 2btube began to shed the perception of being just an agency that represented influencers. This evolution was not coincidental, but a strategic response to a market that required more comprehensive solutions and one technological management more sophisticated. From exclusively representing creators, the company began to offer services such as strategic consulting and creation of original contentin addition to those already mentioned, thus consolidating itself as a fundamental partner in the growth of audiences and the optimization of brand channels.

In a saturated and competitive environment, 2btube has been able to combine creativity with data analysis to create marketing strategies. branded content that not only resonate with young audiences, but also generate measurable impact.

A global look

International expansion has been one of the great milestones in the history of 2btube. With its consolidated presence in Spain and Latin Americain addition to growing visibility in Europathe company has demonstrated a constant commitment to its global growth. This international presence has not only facilitated collaboration with clients from different countries, but has also allowed 2btube export your innovation and learning model to new markets, adapting to their particularities and exploring strategic opportunities. In this sense, the consulting firm advocates creating multiplatform and multilingual content strategies for expanding companies or companies with different markets that seek to connect with their audience in each country and achieve their commercial objectives.

Its growth, however, is not limited to geography. The company is actively seeking to redefine its objectives and capabilities with an eye to the broader future. His recent release of 2bpaya fintech solution designed to facilitate payments for content creators, shows how 2btube goes beyond traditional digital marketing services and into areas that simplify and improve the experience of its partners.

Female leadership as a pillar of inspiration

Another aspect that defines 2btube’s identity is its leadership team in Spain, made up of Fabienne Fourquet, CEO and co-founder; Blanca Rabena, general director; and Sara Súñez, COO and production director. Female leadership that goes beyond the symbolic, as it reflects a real commitment to diversity and inclusion, providing different perspectives and experiences in strategic decision-making.

All three directors bring with them a deep knowledge of both the industry and the company itself, allowing them to guide 2btube with vision and determination at every stage of its development.

In addition, the company’s team has a powerful international DNA that reinforces its leadership. Without going any further, only in 2btube Spain there are up to 6 nationalities among the people who are part of the consultancy, which allows it to reach clients in different countries and markets.

A future driven by innovation

Throughout its ten years, 2btube has shown that the key to its success lies in ability to evolve and reinvent oneself without losing its essence. The company continues to explore new ways to connect with audiences and enhance the digital presence of brands, relying on its experience with platforms, algorithms and data analysis to stay at the forefront of the marketing de influencers y del branded content.

The path that 2btube follows focuses on consolidating its leadership, both in the markets in which it is already known and in new regions, and on expanding its services with an innovative approach. This next chapter in its history will be marked by the expansion of its digital portfoliothe search for strategic alliances and the expansion of its presence internationally, especially in new markets.