Skyscanner introduces new advertising platform based on first-party data

Skyscanner, world leader in travellaunches a new and advanced advertising solution: Skyscanner Ads Platform. Created in collaboration with airlines, online travel agencies, media agencies and travel brands, the platform has been designed from the ground up to help partners navigate the changing digital advertising landscape.

Presentando Skyscanner Ads Platform

Skyscanner Ads Platform combines the data intelligence of origin of the greatest air travel audience in the world, with more than 110 million monthly travelerscon own technology to help advertisers reach new and relevant audiences in a privacy-safe environment.

With the 51% of travelers arriving at Skyscanner exploring and not deciding where to take their next trip, this unique combination allows brands to drive meaningful engagement with users seeking inspiration, without relying on third party cookies or other tracking technologies.

Smart advertising tools

Building on the success of native ad formats Skyscannerat the platform enter a ad server and a advanced ad manager. These systems, based on sophisticated deep learning algorithmsallow advertisers to seamlessly launch, manage and optimize contextual advertising campaigns in the marketplace. Skyscannerdelivering the most relevant ads to the right audience at the right time.

The advertising investment can be adjusted in real time based on detailed information about travelers’ motivations, preferences and search behavior to ensure targeted, data-driven strategies that increase performance.

The key to the innovation of the platform is the integration of a predictive recommendation tool that helps advertisers discover new growth opportunities. The tool intelligently analyzes real-time market trends and campaign performance data to offer personalized recommendations.

Skyscanner Ads technology

«With the growing interest in consent, the future of cookies and general tracking practices within the advertising ecosystem, the advertising platform Skyscanner “It is a game changer for advertisers who want to reach highly engaged global audiences who want to travel,” he said. Kirsten StirlingSenior Director of Product Management at Skyscanner.

“We are harnessing the power of source data of Skyscanner and combining them with own and intelligent technology to drive more meaningful, effective and, most importantly, privacy-focused results.”

“Associate with Skyscanner has transformed our advertising strategy. Their innovative products, highly collaborative approach, and deep audience understanding drive exceptional engagement and measurable results. Access to source data high quality is increasingly important and the ability to Skyscanner “To take advantage of this data differentiates them in the world of advertising.” Kyle NimmoDirector of Media Investment, easyJet.

Skyscanner Ads Platform is already underway. For more information, visit here.