Incubeta Day 2025: the event that redefines how to measure the real impact of digital marketing

In a context where teams must do more with less—tight budgets, audiences on the move, and metrics that don’t always capture real value—, Incubeta presents “Incubeta Day: Incrementality, Innovation and Impact”: an event with limited capacity for professionals in the sector that will bring together managers, strategists and international experts to advance in truth measurement, data-based marketing and artificial intelligence.

The meeting will take place on October 28 from 11:30 to 15:00 CETin Warehouse Madrid (Calle María de Molina, 25)and will explore how AI, automation, and advanced measurement models are transforming the way brands assess their real impact and optimize their business performance.

“In a market saturated with data and dashboards, the real challenge is understanding which metrics generate real business. Incubeta Day will be a meeting point to discuss how to measure incrementality and impact with precision and strategic sense,” he explains. Fernando del Rey, director of Incubeta Southern Europe.

An agenda focused on the new era of measurement

During the day, practical cases, global trends and applied solutions will be presented that show how artificial intelligence can accelerate results in search, analytics and creativity. Featured topics include:

• Marketing Mix Modeling (MMM) and its role in accurate budget allocation.
• Incrementality tests to demonstrate the real impact of actions.
• Creative AI applied to campaign and content optimization.

The event is aimed at C-level professionals, marketing, analytics, media and creative technology teamsinterested in discovering how measurement innovation can become a tangible competitive advantage. Registration can be done on the meeting page. Limited places.

International experts and global vision

The event will feature the participation of prominent leaders of the Incubeta group at a global level, including:

• Michael OssendrijverChief Solutions Officer, Incubeta Global
• Max FlajsnerDirector of Data & AI, Incubeta Global
• Jaime PerujoAnalytics Lead & Measurement Specialist, Google Spain
• Fernando del ReyDirector, Incubeta Southern Europe
• David AyerbeGMP & Creative Strategy Lead, Incubeta
• Kevin LemonHead of Data & Analytics, Incubeta
• Rodrigo MesasHead of Marketing, Octopus Energy Spain

“AI is revolutionizing the way we understand marketing effectiveness. The key is not just to collect data, but to turn it into measurable, sustainable and profitable decisions,” he adds. Michael Ossendrijver, Chief Solutions Officer, Incubeta Global.

Sector professionals interested in attending can request invitation through the official website: