Industry News

Rebold, New Responsible for the Global Relax digital strategy


ReboldMarketing and Communication Company ISPDhas been chosen by Global Relaxthe leading online store in the marketing and distribution of relaxation and rest products, for the development of the digital strategy aimed at strengthening its growth.

Rebold contributes your experience in the design and execution of digital marketing actions aimed at obtaining measurable results. In addition, Global Relax already works with B2Marketplacecompany specialized in positioning brands in marketplaces and which is also part of ISPD.

This first phase is working, above all, in the conversion part, through campaigns on platforms such as Meta and Google aimed at segmented audiences with high intention of purchase. They seek to impact the lower part of the funnel, generating sales and maximizing the return of advertising investment.

The objective, in addition to promoting the performance part, is expand knowledge of the brandwhich has an international presence, and thus increase the notoriety and visibility, both of the own Global Relax as of its wide range of products.

A promising future for Global Relax

The strategy Designed by Rebold, it contemplates additional activations that complement the current work, always linked to the needs of the brand, to boost its positioning as a reference in the luxury and rest massager sector, and the arrival to new audiences to explore different market segments that value quality and well -being, through collaborations or sponsorships.

To Eduardo Vázquez, Country Manager Rebold Marketing, «Our experience throughout the retail environment allows us to have the tools and knowledge necessary to be able to boost Global Relax at a higher level of knowledge by its target audience. We are delighted to be able to work together to connect new audiences ».

For its part, Iván García, CEO of Global Relaxemphasizes that «in Global Relax, our vision is always based on transforming well -being through innovation and exceptional quality. This collaboration with Rebold will not only accelerate our digital growth, but will allow us to consolidate as leaders in the premium rest sector. We trust that your strategic expertise will help us connect with key audiences, explore new markets and strengthen our commitment to those looking for unique relaxation experiences. Together, we will not only enhance sales, but we will raise the standard of what it means to invest in our body health ».



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