31% of people do not disgust the irruption of advertising in chatgpt and other chatbots

Google, Meta and Amazon have been stealing voraciously advertising budgets to traditional media for years. And in the coming years television, radio and the press could also have to compete with the chatbots of AI for the advertising budgets of the advertisers. Advertising could arrive, after all, sooner rather than later at Chatgpt and company YLOr it is true that people do not abjure in any way of plane of this possibility. This is suggested at least a recent study carried out in Germany by Yougov and horizon In the were interviewed around 2,000 consumers over 18.

According to him report, 46% of consulted consumers use at least from time to time generative AI applications such as Chatgpt, Gemini, Copilot and Claude for private purposes. And 25% goes further and uses this type of tools often or very often. In addition, 17% of users use Chatgpt and their multiple ether at least once a day (or even several times throughout the day).

In the investigation, the data that most attracts attention is that the high proportion of consumers who would accept the eventual irruption of advertising in the chatbots of AI if this meant, that yes, to continue having access to them in a completely free way. 31% of consumers consulted within the framework of the study would accept the ads in Chatgpt and company. And another 40% respond that they would perhaps give their approval to advertising in the chatbots of AI, so I could end up accepting ads in this context to benefit from these tools without any associated cost. Users’ doubts are related to the degree of intrusion of advertising that would make way in AI (so if this is acceptable, many users would probably be folded to ads).

The chatbots of AI are increasingly popular, which explains the user’s receptivity to the advertising location in this type of support

That the imbrication of ads in chatbots of AI is so high not surprises in any case too much, then Its popularity is on the crest of the wave and chatgpt and its multiple clones are used to make consultations about taking a planet of themes. Consumers make use of chatbots particularly to ask questions about health relationships. 18% of users often consult the AI ​​on diseases and their symptoms, accidents and medications. And identical percentage (18%) also supports from time to time in AI to write texts. 12% are often inspired or very often by chatgpt and other chatbots when writing.

Of less popularity enjoy chatbots for the generation of images and videos. Only 9% use AI often or very often for the creation of images and videos. The prominence of the AI ​​to plan trips or visit restaurants (9%), to seek emotional support (9%) and to organize on a daily basis (8%) is equally moderate.

The most widely used AI tool is chatgpt. 60% of users have used Openai chatbot for private purposes. They remain quite a distance to Chatgpt Google Gemini (31%), Microsoft Copilot (15%) and Perplexity (5%).

For its part, Image and video generation tools, Midjourney and Sora have been used therefore only 4% of those consulted. And the popularity (4%) of Grok, the Elon Musk’s chatbot, is equally stunted.

Even when the prominence of AI does not stop hitting the stretch, The standing consumer does not finish trusting 100% in this technology. And 46% of users concern them the protection of data and safety in the use of AI. Along these same lines, 42% of users express their doubts about the precision of the information provided by AI and the ethical implications overlapping. Similarly, 40% of users believe that AI is not sufficient transparent, particularly in relation to the sources from which the information collects. And one in four users expresses their reservations towards AI arguing the dependency in which I use could eventually lead to.