Acast promotes the programmatic in podcast with voices of creators: the “Talent-Voiced Ads” format is born

According to the last podcast clicks carried out by Acast80% of listeners would consider consuming a brand promoted by their favorite podcast. Podcast content creators generate enormous confidence to their audiences, which converts sponsorships read by the host in the star format of advertising in podcasts.

Now, Acast takes that principle one step further with the launch of Talent-Voiced Adsa new programmatic format that allows brands to use recognizable voices to disseminate scripted ads, with creative control and large -scale distribution.

What are the Talent-Voiced ADS?

These are audio ads locked by popular creators of the Acast network, but Out of your own program. Unlike classical sponsorship, here the advertiser can hire talents from the Global Acast network, which lend their voice to a brand message, and this announcement is inserted in the catalog of more than 140,000 podcasts of the company, depending on the desired segmentation.

This new model has already been successfully tested in campaigns for Telstra y Officeworks. The initial results show that ads with recognizable voices They capture the attention and generate greater impact In the listeners.

For advertisersthe talent-voiced format represents an opportunity to connect with the audience through family voices that reinforce the authenticity and memory of the message. Thanks to Acast contextual segmentation technology, ads are inserted into the right content, at the right time and place. In addition, when integrating in a simple way into programmatic purchase strategies, it allows you to climb efficient campaigns and adapt the investment. All this with a premium scope, without the need to assume the high costs of traditional influence marketing.

For creatorsthis solution opens new monetization routes without compromising its own content, since it is not necessary to include sponsors in its programs. They also retain control over the use of their voice and the choice of campaigns, backed by specific intellectual property agreements. In full era of AI, Acast offers creators a way not only to monetize their voice, but to protect it.