Google eliminated more than 5.2 billion ads in 2024 thanks to the advanced use of AI

Google He has published his Annual Advertising Security Report 2024a document that reflects its efforts and technological advances to protect users, advertisers and editors against harmful content, fraud and scams. The company has used generative artificial intelligence and large language models (LMM) to reinforce compliance with its policies to an unprecedented scale.

In 2024, Google achieved Eliminate more than 5.2 billion ads, restricted more than 9,100 million and suspended more than 39.2 million accountS of advertisers for violating their policies. Thanks to the use of advanced LLMs, Google was able to identify and block scam networks even before its first ads were published.

One of the main novelties was The preventive capacity of the systems that managed to detect scams that were in early stages, such as the supplantation of companies or the use of illegitimate payment data, which allowed to cut malicious campaigns from the accounts configuration process.

At this point The AI ​​was key in the verification of advertisers’ identitya practice that had already extended in more than 200 countries and territories, which allowed more than 90% of the visible ads in Google came from verified advertisers.

Google eliminates millions of fraud content with advanced use of AI

As to Content editorsAI helped detect 97% of the offending pages already apply measures at more than 1.3 billion pages and 220,000 complete websites, which prevented them from monetizing with harmful advertising.

Among one of the most complex challenges that occurred in 2024, it was The rise of fraudulent ads with false images or audios of public characters generated by AI. To do this, Google created a team of more than 100 experts to face this phenomenon, updated its misinformation policy and managed to suspend more than 700,000 related accounts, reducing this type of complaints by 90%.

In addition, in a year marked by electoral processes in countries that add half of the world’s population, Google reinforced its commitment to electoral transparency. The verification and declaration of the origin of the electoral ads was required, as well as the identification of content generated by AI. As a result, More than 8,900 electoral advertisers were verified and 10.7 million ads from verified accounts were withdrew.

Google works to face global threats

To face global threats, Google has also driven Intersectoral collaborationas evidenced as the founder of the Global Signal Exchange platform, launched by the Global Anti-Scam Alliancewhich allows signs about emerging fraud.

In total, Google made more than 30 policy updates during the yearadapting to an increasingly volatile environment, marked by technological advances, geopolitical changes and new malicious tactics. It is in this way that the company reaffirms its commitment to a safe, ethical and efficient advertising experience worldwide.