The business control dashboard that watches over digital growth

That is why, from Why Ads Media, we have been working during the last months in different global project monitoring dashboards, with the aim of having a 360º vision of what is happening at the growth levelin relation to business objectives.

To control all data sources and to cross them in order to get insights of value and actionable for decision making.

To do this, we leverage in cloud technologies as Big Query. This allows us to connectivity of multiple data sources, KPI’s and key metric when making strategic decisions and being able to compare year after year.

One of the most frequent problems we were found was the little synergy and consolidation of data in a multichannel environment where to play with the same rules of the game for all is essential for optimizing every euro invested in digital.

The development of this Dashboard allows us to unify data from GA4 and Google Search Console (remember that, if you do not have it lodged in the cloud they only last 16 months) as well as data from advertising platforms such as Google, Meta, Tiktok … without forgetting the essential CRM.

What allows us this deep data extraction?

Global of the project with the multiconectivity of data sources and CRM/ERP itself.

Today, it is not worth seeing the performance of our advertising campaigns.

We need to have a omnicanal and phase control To understand what is happening with our strategy.

• Retoring Daily KPI’s Performance and Digital Growth Control

• Comparative of objective data against the objectives set

• Quick pivoting and much more agile decision making according to the performance of the strategy.

And when it comes to climbing a project, a Digital Marketing Consultant have full business control In addition to the levers that come into play for it.

A daily control.

A thorough control.

This allows analyzing behaviors and making decisions based on business data.

How do annual growth objectives + monthly growth propose?

Know how to answer the question of ¿How much do we want to grow this year? It is essential to be able to work at the digital level which part of that growth will come from these channels as well as the future distribution of resources in each of the levers to work.

The digital business game takes into account many other variables such as:

• Do we have enough equipment to climb?

• In case of ecommerce, do we have enough stock forecasts to get it?

• Do we have cash flow necessary for the necessary investment for these objectives?

These questions are related to the % of growth that we can set As a goal.

To do this we will get data from the historic Yoy & Pop of other years.

From these data, we propose new positive objectives that take into account:

• How we have evolved other years: Not only does billing and profitability take into account but also analyze kpis such as: AOV, % rate, costs per session and advertising investments.

• Analysis of possible improvements we can achieve: At this point we analyze the growth potential if we improve X or if we destined more resources for and

Example:

In this case we have estimated growth by a customer which, for example, in January, invoiced € 11,218 and this 2025 we set out to bill € 22,436 (100%)

In addition, we see how we have done the best exercise of KPI’s not only at the billing level but also in secondary kpis but that are related

How to manage control over our digital environment?

Today, trusting only what advertising platforms tell us is not the best option to grow and above all, to optimize the limited resources we have, something else is needed.

To do this, in Why Ads Media we have developed this Dashboard that analyzes both macro and micro data, thus having a generic and specific vision of what is happening in the digital ecosystem that we handle in each of the projects.

Project Overview:

• Billing
• Blended ROAS / CPA
• Necessary orders / leads necessary
• New Customers VS recurring
• Advertising investments

Specific lever data:

• Exhaustive analysis of creatives & videos
• Analysis by typology of advertising campaigns and performance data
• Concrete business KWS monitoring by vertical (KW Core position, impressions, clicks, CTR)
• Marketing Flowing Automation, campaigns and newsletter

Specific customer data:

• New clients & CPA
• Recurring customers & cpa
• CAC PayBack
• LTV

In short, this dynamic report work causes us to have a global analysis environment.

That everything is under control and that the projects scale sustainably and orderly.