This brand surprises in the London Fashion Week with a sausage roll -shaped bag
British fashion and fast food have joined in an unexpected turn during London Fashion Week. Greggsthe popular bakery chain of the United Kingdom, has presented a sausage roll -shaped bag that has captured the attention of fashionistas, photographers and users on social networks equally.
The piece, shared in the official Instagram profile of the brand, is so realistic that many followers came to doubt whether it was an accessory or a product fresh out of the oven. Although it is rumored that the design is the work of The Creative Agency The Robin Collectivethe truth is that the bag has become a viral phenomenon by fusing two British passions with humor: fashion and iconic sausage rolls.
The “essential” accessory that has conquered the networks
In a promotional video, a model paraded wearing the hyperrealist bag until they stop dramatically to open it and take out a royal sausage roll. With this, Greggs presented it as “The essential accessory of the season”, an ironic wink to the national obsession for this popular snack.
Although The brand He has not confirmed that the bag will go on sale, fans have already baptized it as “the true British luxury.” With this action, The company continues to reinforce its nearby brand, casual personality and capable of generating conversation beyond the gastronomic field. Turning its star product into a luxury accessory, Greggs demonstrates that creativity does not understand borders.
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