The 10 advertisers that invest the most in advertising on Meta platforms

Meta announced the end of its third-party data verification model, as a result of this decision, the company behind social networks such as Facebook, Instagram or Threads, will adopt a system of ‘Community Notes’like the one that already applies X, where It is the users themselves who contextualize the content shared on the platform.

Mark Zuckerberg highlighted that the changes in the content moderation policy of Facebook and Instagram are due to the fact that “It’s time to go back to the roots” of the social networks that he leads around free expression. According to a statement from the technology company, and in response to social and political pressure to moderate content, Meta made efforts to regulate the content present on its platforms, but although these efforts were well-intentioned, in many cases they ended “hindering the free expression we set out to allow.”

Experts argue that although the change is similar to that proposed by Elon Musk in X, Meta’s controversial decision unlikely to prompt advertiser boycottas if it happened with Andrew HutchinsonHead of Content and Social Media at Social Media Today, the weight of Meta platforms is much greater in brands’ strategies.

“Facebook and Instagram offer such a wide reach, as each of them has a huge audience, and the potential of that is too significant for many brands to miss. That’s why, “While it was relatively easy to take a moral stance on X, which has a fraction of Meta’s audience, I don’t think brands will be as willing to do the same this time.”says Hutchinson.

The advertisers that invest the most in Meta advertising in Spain

According to data provided to this medium by InfoAdex, Kave Homewas ‘the Top Player’ of the Meta platforms in 2023, with the furniture and decoration brand being the advertiser with the greatest presence on Facebook and Instagram according to the InfoAdex control methodology.

Other brands with a notable presence on these platforms are El Corte Inglés, Evvo Home Europe, Aldi, Amplifon Ibérica, Lidl, Fever Labs, Amazon, Volkswagen Group España and The Walt Disney Company Iberia.

• From this medium we have contacted some of these advertisers to find out their position on the recent news announced by Meta in relation to the change in content moderation models on their platforms. We are waiting for your responses.