Adobe Express accelerates content creation with new AI-powered features

Adobe has released a series of innovations for Adobe Express its artificial intelligence (AI)-powered content creation platform, designed to help businesses create and manage branded content at scale. These improvements seek to optimize workflows, improve collaboration between teams and ensure consistency in advertising campaigns. Global brands such as Virgin Australia, Prudential Workday They already trust Adobe Express for their marketing strategies.

New features include integrations with key applications such as Hubspot, Box Webflow allowing marketing and communications teams to create content faster and more effectively. AI-based tools, such as the ability to rewrite text translate content to 46 languages allow users to easily adapt and personalize brand elements. Additionally, improvements include the ability to add animationscreate infographics or generate presentations directly from the platform, which facilitates agile and creative production.

One of the main novelties is the integration of Adobe Firefly generative AI that ensures that the content created is safe for commercial use. Branding controls have also been added to protect the integrity of graphical assets. This tool allows teams to use predefined templates and control every aspect of the creative process.

Collaboration and efficiency in content creation with Adobe Express

Govind Balakrishnanvice president of Adobe Express, highlighted the value of these improvements, stating that they offer companies the ability to create large-scale content more quickly while maintaining brand consistency. Adobe Express also integrates with Adobe Creative Cloud Acrobatwhich reinforces its ability to adapt to the needs of large companies.

“Empowering our employees with the tools necessary to create engaging content and design elements is critical to driving employee productivity,” he said. Ali Fuller, senior vice president of experience at Workday. “We look forward to using the new capabilities of Adobe Express to make it even easier for our teams to deliver engaging user experiences.”

“With Adobe Express, our design team has the creative space and time to work on larger, more relevant projects while maintaining the highest level of quality control,” he says. Zubair Khatry, Creative Studio Lead de Virgin Australia.

Adobe Express for Business: Empower, Drive, Facilitate, and Protect

Adobe Express innovations include features to:

Empower

• Empower and enable everyone to easily create anything, based on a collection of professionally designed templates, Adobe’s industry-leading creative tools, and an unrivaled media library of millions of professional-quality assets, including photos, videos , fonts, music tracks and design resources.
• Animation of everything: Add motion to an entire design with a single click, instantly animating all components, including text, images, and shapes. AI highlights key information, such as CTAs and headlines.
• Long Form Text Flow– Rearrange elements and redistribute text for better layout on key materials such as multi-page brochures, documents, flyers, etc. all in a matter of seconds.
• Infographic Assistance: Create graphs, bar charts, and now tables easily in Adobe Express.
• Draw shapes: Add hand-drawn elements for a more organic look.
• Presentation improvements: Comprehensive presentation support just got even better. Import existing PowerPoint slides with higher fidelity, add charts and tables, easily find and replace text, and hide slides. Presentations are now compatible with iPad and mobile devices.

Boost

• Empower employees thanks to AIreinforcing the superpowers in Adobe Express that currently include the ability to generate and customize production-ready elements and produce variations in just a few clicks.
• Rewrite text: Rephrase, shorten or change the tone of text with a single click.
• Translate text: Translate text into 46 languages ​​and choose between formal and informal tones. Contextual translation features keep message intent clear.
• Resize with Expand: Resize content for each social network and enlarge images to fit each design.

Facilitate

• Facilitate access for all teams to approved resources, Building on Adobe Express features that enable anyone in an organization to quickly and easily produce, share, and apply brand kits across teams.
• Firefly custom model integration: Use custom models trained on brand assets to create extraordinary campaigns that match a brand’s specific style. Available as an Adobe Express plugin.
• One-click branding and recoloring aligned with brand identity: Easily apply all brand elements or brand colors across multiple pages for visual and brand consistency with a single click.
• Conversion and import with Adobe InDesign: Building on the ability to bring files from Adobe Photoshop and Adobe Illustrator, users can now bring InDesign files into Adobe Express and instantly convert them to layered Adobe Express files for later editing or publishing.
• Integration with Adobe Lightroom: Working in Adobe Express, users can browse and add photos from their Lightroom library to their designs, right from the app.

Protect

• Protect your brand with generative AI designed to be commercially secure with Adobe Firefly, and with controls that provide brand administrators with oversight and assurance, including new features: .
• Controlled templates with forced locks and brand controls: They provide creative studios with more options to enforce brand integrity.
• Shared calendars: They give brand managers and other teams the ability to review and edit all planned social posts before they are published.

These innovations place Adobe Express as a comprehensive solution for businesses looking to streamline their content creation, protect their brand identity, and stay at the forefront of digital marketing.