Why an eventual purchase of Chrome by Perplexity would be a fu NEW NEWS FOR THE “PUBLISHERS”

Last year, the American judge Amit Mehta ruled that Google incurred monopolistic practices in the field of networks. And this same magistrate is expected to pronounce soon about the sanctions imposed on the Mountain View company to dynamit its monopoly in this activity segment. The US government advocates the fragmentation of the Internet giant to break down its monopoly in the searches market. AND Given the possibility that Google can be forced by justice to dismember its emporium and detach from some of its subsidiaries, the search engine propelled by the perpleplexity made a formal offer a few days ago by the Chrome browser.

The American startup has put on the table an offer of 34.5 billion dollars to take control of Google Chrome. It is an unusually high offer, especially if we take into account that Perplexity has an assessment of just 18,000 million dollars. To gather the money linked to its offer by Google Chrome, Perplexity would have secured the support of several investors and large venture capital companies.

In any case, it should be noted that, if Chrome effectively put the sale, Perplexity would not be the only company that would apply as new owner of the browser. In the eventual acquisition of Google’s subsidiary, Openai, Yahoo and the Apollo Global Management investment company.

What perplexity wins with Chrome’s acquisition?

Chrome currently has around 3,500 million users worldwide and enjoys a share of almost 67% in the global browse market. Buying Chrome, Perplexity would hold, therefore, the most used browser control over the globe. This acquisition would also convert the US company to owner and lady of the “cookies”, essential for the customization of searches and advertising that makes its way into the network of networks.

For its part, to Google an eventual sale of Chrome would undoubtedly be an important varapalo, because this could eventually damage its advertising businessthat could end up devaluing. With Chrome’s acquisition by Perplexity, it would lose, however, not only Google but also Amazon, to whom this transaction could also damage in the long term. Perplexity has, after all, the intention of integrating “shopping” functions into its search engine.

A possible purchase of Chrome by Perplexity would undoubtedly lacera to Google, but not so much to let the company led by Lasting Pichai. “Google’s market power does not depend on Chrome,” emphasizes digital expert Matthias Schrader in statements to horizon. Google’s success is a debtor, above all and, above all, YouTube, Gemini, “ad tech” technology, of the cloud and apps, says Schrader.

Also another expert in digital economy, Christian Bachem, finds it difficult to imagine that Perplexity is really in a position to redefine the balance of power in the technological field with the purchase of Chrome. And even when access to the 3.5 billion users who use the famous browser would give Perplexity an important competitive advantage, it would not give the startup as much power and to look at you from you to Google and other technological titans, says Bachem. In this sense, Even when Perplexity managed to throw the tie to Chrome, his market power would remain of a limited nature. And who would most affect this acquisition in any case would be rivals director of Perplexity as OpenAI and Anthropic.

The “publishers” would be very badly stopped with an eventual acquisition of Chrome by perplexity

So much, It seems that those who will be more affected with the transaction could be the “publishers”which have already been strongly shaken with the emergence of AI. «Google generates less and less traffic for the ‘publishers’ websites. And the AI does not translate virtually in any traffic for the media, so Google remains the best option between alternatives that are all equally bad, ”says Schrader.

Schrader’s bleak opinion also shares Bochem. “Perplexity has worked very little to look like a Savior for the ‘Publishers’,” says the expert. Recently emerged, not in vain, to the surface that Perplexity spiders would deliberately overcome the “publishers” websites to steal their contentwhich is why the startup would be “more a bad omen than a messiah.”

The legal expert Thomas Höppner insists, on the other hand, that Chrome’s acquisition by Perplexity “would be the worst possible result of the sanctions against Google in the United States” (from the point of the “publishers” at least). “Perplexity tramples the interests of the ‘publishers’ even more than Google”Höppner emphasizes in statements to Horizont.

According to Höppner, With Perplexity at the controls of Google Chrome the “publishers” would receive even less traffic and would not perceive any type of remuneration for its contents. The expert predicts that the media could end up becoming “invisible and unpaid content suppliers” for perplexity, whose business model is “a dead end” for the “publishers.”