Dailymotion Advertising He has announced the launch of “Echoai”, a video advertising format that combines a conversational engine, trained with the advertiser’s own content, with a creative experience designed by the Creative Studio of Dailymotion.
The new format It allows brands to interact with your audience in real -time conversations, directly from your video ads and on all screens (computers, mobiles, tablets and televisions connected).
Users can ask questions about promoted products or services, discover custom offers or locate a store, all without leaving the video experience. This innovative format adapts to a strategy mid-funneloffering brands a new way of capturing attention and facilitating a more fluid tour from interest to consideration.
Conversational technology that promotes participation in campaigns
Echoai has a conversational agent trained exclusively with the content of the advertiser itself (website, documentation, frequent questions), which guarantees a reliable, coherent and safe experience for the brand. The interactions generated are analyzed to provide qualitative information on consumer expectations.
Echoai is now available in open beta version in all markets in which Dailymotion Advertising Opera. It admits more than 20 languages and is immediately accessible for advertisers who wish to explore new interaction strategies in the middle part of the conversion funnel. The objective of this beta phase is to identify the first users and demonstrate the value and potential of Echoai through activations in the real world.
AI and creativity for a personalized experience
«For a long time, brands have limited themselves to talking with consumers unidirectionally. The true potential of the generative AI is not only the fastest creation of content, but the ability to establish an authentic dialogue between the user and the brand. With Echoai, we release the first video advertising experience
Designed to evolve the model: help brands to move from dissemination to conversation. A revolutionary innovation that allows large -scale personalized relationships, leading to a new generation of “promptable” brands, he says Hamza Kourimate, director de marketing de Dailymotion B2B.
«Echoai was born of a firm conviction: AI does not replace creativity, but the power. The challenge was to design a format in which technology took a step back to leave space to a fluid and significant user experience. By integrating the dialogue in real time in the narration of videos, we have reinvented the narrative around the exchange and we have opened a new way for creativity in the AI era, ”he adds Luis Ryder, director of the creative study of Dailymotion Advertising.
A strategy of the impact and performance
With Echoai, Dailymotion Advertising takes another step in the integration of artificial intelligence into its advertising solutions. Recognized for its advanced use of AI in contextual segmentation and content recommendation, the company now enriches the user experience with interactive formats that adapt in real time to consumer intentions. Taking advantage of multimodal analysis and language processing technologies, Dailymotion Advertising offers smarter and relevant campaigns, totally aligned with the needs of a world without cookies.
This new format is part of a broader strategy that places AI in the center of the transformation of Dailymotion Advertising. It is the first step towards new capabilities designed to create more value for both brands and users. This development will accelerate in the coming months with the gradual introduction of complementary innovations.
Wall here To see a demonstration.
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