YouTube presents a new cheap subscription without ads to continue hitting the stretch

YouTube has exceeded the barrier of the 125 million payment subscribers, but Google’s video subsidiary wants to continue giving bellows to such a bulky figure and that is why He presented yesterday in Premium Lite Society, a new cheap subscription without ads.

Premium Lite, which is already available in the United States, has a cost of $ 7.99 per month (compared to $ 13.99 per month that the premium subscription of YouTube beyond the seas).

Who hire the subscription Premium Lite They can contemplate most of YouTube videos without being at the mercy of advertising. The ads will be absent mainly in videos of themes such as video games, fashion, current news and beauty. On the other hand, in the content of a musical nature and in the shorts the subscribers of Premium Lite will be confronted with advertising. And when the user makes searches inside YouTube or sail on the platform, it will not be exonerated from the ads.

Beyond imbricating ads in some videos, Premium Lite also presents other disadvantages with respect to the premium subscription, then It does not allow to reproduce videos in the background (Which is an obstacle in no way trivial when the user is listening to a podcast or contemplating a long video).

Youtube Premium Lite will arrive soon to different markets from the American

Premium Lite subscribers will not benefit either Exclusive Functions of the Premium Subscription As the quality 1080p premium in direct, shorts and other videos, the PIP mode on mobile devices, or the possibility of resuming the content at the point where the user left it last time.

YouTube had previously experienced with Premium Lite in a handful of markets and now this subscription has officially landed in the United States.

About a year ago YouTube announced that it had more than 100 million payment subscribers in its Premium and Music services and now this figure has hit the stretch until it exceeds 125 million subscribers. “It is an incredible milestone that many would have believed impossible when these two services were launched for the first time,” says Lyor Cohen, Global Head of Music from YouTube. “This good moment is critical to achieve our goal of becoming the ‘player’ number one by turnover in industry”Cohen adds.

Relying on the subscription of New Hornada Premium Lite, which In the coming weeks they will also leave the shell in Germany, Australia and ThailandYouTube wants to continue spurring its number of payment subscribers so as not to depend so much on the advertising revenues.