Industry News

Amazon Ads redefines advertising with AI with its new Brand+ tool


Amazon Ads has presented Brand+an innovative advertising tool Available at Amazon DSP which transforms the way brands manage to connect with their audience. This tool arrives promoted by artificial intelligence and is capable of Analyze billions of purchase, navigation and streaming signals to optimize video and streaming TV campaigns. This is how, with Brand+, advertisers can reach potential clients during the consideration stage, maximizing the impact at all stages of the marketing funnel.

Brand+ allows you to show ads in Amazon properties as Prime video and twitch, as well as in Premium editors as Fox Corporation, Buzzfeed y Dotdash Meredith. This ensures brands to reach audiences with a high probability of conversion at the same time that key objectives are met as scope and frequency. According to Amazon, During the beta phase, advertisers experienced a 10% increase in sales and 70% in web traffic, consolidating this tool as a strategic conversions engine.

«For the first time on Amazon DSP, advertisers can apply automation optimized by AI to acquire TV streaming advertising that reaches audiences with a greater probability of buying their products or services. This represents a significant advance, moving from a wide demographic reach to connect with scalable audiences according to their position in the marketing funnel almost in real time », Kelly Maclean, Vice President of Amazon DSP, said.

An advance to optimize campaigns

The new advertising tool presented by Amazon Ads Simplify the creation of campaigns with only four clicks, offering detailed reports and flexible controls. This tool Combine Advanced with strategic supervision to provide optimal results without losing control.

For example, A travel company that wishes to increase recognition among its most promising potential customers can load its own signals on Amazon DSP. Brand+ will analyze these signals together with the Amazon ADS purchase and streaming signals for feed your automatic learning models, identify valuable patterns and then recognize customers that have searched for equipment to travel, bought travel guides and seen travel programs.

“Brand+ has been a radical change for us, so much that we are seeing a greater return on advertising investment (Roas) and a better range with customers who interact with our brand over time,” Rajiv Ragu, Senior Vice President of Growth in Thorne said. «Given the success we have had, we will double our streaming TV strategy in 2025 and we will fully focus on Brand+. We are excited by the positive scenario and we hope to continue seeing its impact for our brand and our clients ».

Brand+ is based on recent innovations of Programmatic purchase promoted by Amazon Ads, including launching Performance+that automatically optimizes the performance of campaigns for lower funnel results, and Ad Relevancewhich uses advanced automatic learning to match ads with the most relevant locations without the need for third -party cookies.



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