Federer: The star of tennis that forged a fortune from the hands of the brands
Roger Federer It is a legend in the tennis. Despite its complete palmarés, truffled with first position on the podium in 20 Grand Slams and innumerable victories in many other championships, this world -size star A good career parallel to sports has been forged: its constant incursions into advertising.
He former Swiss tennis playerwinner so many times on the track, now that he has put aside the racket professionally, at this stage of his life he continues to invoice at cruise speed. Retired from 2022, The famous tennis player Federer has now sneaked into the Forbes multimillionaire lists for its frequent appearances in campaigns of marketing.
According to the famous magazine, Federer has amassed approximately 1.1 billion dollars (not counting taxes or agents) between sponsorships, collaborations and lasting links with trusted companies, as well as their own businesses. This figure is more than double what was achieved by Nadal or Djovic. In addition, you do not have to disregard your income from your career as a tennis player, although there were only 130 million, an amount that still is far from its total assets, thickened by its strategic collaborations. Thus, the Swiss becomes the seventh athlete in the world that reaches The billion In your checkbook.
Las marks They seem to almost fight to have him in his ads. Cars, watches, glasses, chocolate, champagne, clothing and sports accessories And more: Roger Federer is the image of all kinds of products, especially, of the step of the luxury.
Moët & Chandon
Federer summarizes elegance on all sides. Therefore, no one better than him to promote one of the champagne firms with more glamourhaving been its brand ambassador since 2012. This spotwhich belongs to a miniseries where sophistication and golden color cover to any detail, the athlete is revealed as a great lover of this foamy drink.
Mercedes-Benz
Another of the brands with a hearth in the motor sector is Mercedes-Benz, a company that maintains the Commercial and advertising link with Federer since 2008. In this case, the former tennis player associated his face to the Manufakur service. This allows the vehicle to be customized from a wide variety of extras, exclusive paintings and artisanal upholstery.
Rolex
The role of Rolex with Federer goes back years ago, almost turned into a classic. Nothing better than a Swiss as an emblem of The punctuality of a clockespecially if it is a luxury brand.
On
The case with this Swiss clothing company and sports shoes is special. The own Federer invests in the company since 2021when on it went over. Since then, it has an estimated 3%participation. This strategic commitment has propelled the stratosphere to the firm, whose actions have seen its value ascending 86% since then. According to data cited by Forbes, the firm has a market capitalization of almost 15,000 million dollars, which places Federer’s portion at 375 million.
In some of the most famous ads, Federer talks with Elmo de Barrio Sesamo. In their interactions, both have tender and fun conversations. Of course, many of them are the most edifying, especially those looking reinforce the image of the brand and clarify frequent doubts of consumers. The announcement with Zendaya is also unforgettable.
Uniqlo
Uniqlo, with whom the tennis player signed a 10 -year contract for 300 million dollars In 2018 – Iito who made him abandon his collaboration with Nike – has taken advantage of his advertising potential. In this video, the Roger Federer X Uniqlo collection is announced at the Paris Tennis Club, designed with its help.
Lindt
There is no one who resists chocolate … Nor Roger Federer. And it seems that these two hotel receptionists do not resist, in a announcement that perhaps today would be revised with other eyesmaybe a little more skeptical and critical.
Nike
Do not forget that, although in the present the relationship does not continue, Federer has spent twenty years with Nikehaving extracted 150 succulent million dollars (forbes data). The company has always achieved good contacts for its ads, and the famous tennis player had to be one of his emblems for two decades.
Switzerland tourism
The bar is very high for the Swiss Tourism Office. In several of his campaigns, not only Roger Federer appears, recognized throughout the world, but also starred together with celebrities such ROBERT DE NIRO, Anne Hathaway, Trevor Noah o Matthew Macfaydenwhich have reaped more than 238 million views on YouTube and Instagram impacts. On this occasion, he enjoyed the impressive landscapes of the Central European country accompanied by Mads Mikkelsen.
Wilson
Of course, companies of the Tennis universe. No one better to announce rackets than one of the world icons of this sport.
Sunrise
Sunrise, a Swiss telecommunications company based on Zurich offers mobile phone services, television, fixed telephony and the Internet. Something that Federer can speak, who in this spot Gesting chaos involuntarily in an airportwithout affecting their priorities, or their human relationships.
Oliver Peoples
This brand of glasses has had more than one occasion with Federer’s factions as Model of your designs. In this brief announcement, for example, the five new styles of this past spring were shown.
These are only examples of the abundant ads that have been positioned In the history of advertising by the legendary Roger Federer. And now, also in the list and showcase of people with the greatest fortunes of the planet.
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