Urbaser presents Lucas, his new artificial intelligence avatar
Urbaserglobal environmental management company, takes another step in its commitment to innovation and sustainability with the presentation of Lucas, his new corporate avatar developed with artificial intelligence. It is a pioneer tool in the sector, designed to communicate in a close, rigorous and modern way how Urbaser works every day to build cleaner, efficient and resilient cities.
Lucas will now be an active voice in Urbaser’s digital communication strategy, with special prominence in social networks and audiovisual content. Its function is not only informative, but also pedagogical and emotional: it will translate complex technical processes into understandable messages for all citizens, and value the work of human teams that are part of the company.
“We wanted a voice that represented Urbaser’s spirit: innovative, close, committed to the planet and capable of explaining the circular economy so that everyone can understand it,” Natalia Llopis, Communication Manager and brand of Urbaser points out.
An avatar born from the technology and values of Urbaser
Lucas’s development has been possible thanks to the integration of three avant -garde technologies that Urbaser has worked with Prodigious volcano:
- MidJourneyfor the visual generation of the character from creative prompts and a technical file that collects physical features, expressiveness, style and environment;
- Honorwhich gives the avatar of realistic movement and facial expression;
- ElevenLabswhich allows to generate a natural voice, warm and adapted to Urbaser’s communicative tone.
The creation of Lucas started from a reflection on how his personality should be: Empatheic, accessible, optimistic and with a clear vocation of public service. Its appearance reflects a close and professional style, aligned with Urbaser’s values.
Lucas transmits trust and closeness. It is designed to connect with all kinds of audiences and facilitate conversations about sustainability, recycling or climate change in a clear and understandable way.
His role -to -day role of Urbaser
Lucas will actively participate in Urbaser’s corporate life through:
- Informative videos in social media profiles of the company, explaining processes such as waste management, urban cleaning, energy valuation or the transformation of waste into new resources.
- Environmental awareness campaignswhere you answer frequent questions and disassemble myths about recycling, circular economy or sustainable mobility.
- Internal communications, especially with operational teams, reinforcing corporate culture and promoting the pride of belonging.
- Digital events and activationssuch as presentations, launches or milestones, where its presence will provide dynamism, continuity and brand coherence.
Lucas has also been presented to employees through the corporate intranet, where it has been defined as “a virtual partner” created to give voice to what is often inside doors. With this approach, Urbaser seeks to reinforce the idea that Innovation does not replace people, but powergiving them visibility and tools to amplify their impact.
Real Circularity Making: From Vision to Action
The incorporation of Lucas to Urbaser’s communication It is a concrete way to put the corporate motto into practice Making Circularity Real. It is not just about closing the circle of materials, but also about opening channels of conversation, awareness and collaboration with all audiences.
With this initiative, Urbaser is consolidated as One of the first companies in the environmental sector to apply generative artificial intelligence to its brand strategy, reinforcing its position as a reference in digital transformation with social and environmental impact.
Discover more from CiptaVisual
Subscribe to get the latest posts sent to your email.
