LLYC closes a first half of growth in revenue, EBITDA and profit

The audited results of Luck (BME:LLYC) in the first half confirm the main business figures advanced in July. The Marketing and Corporate Affairs company achieved operating income of €45.8 millionwhich represents an increase of 6.1% compared to the same period last year, while the totals (€64.8 M) suffered a slight decrease of 0.8%. Recurring EBITDA stood at 7.9 million euros, 15% more. Net profit has reached €5.9 million. As of June 30, 2025, it had cash of €8.7 million and net financial debt of €35.4 million, which represents a Net Debt to EBITDA ratio of 1.9x.

“It has been a complex first semester. The scenario of Geopolitical uncertainty and market volatility have generally impacted the global economy and our entire sector. We continue to expand and diversify our service offering and our customer base to ensure growth in the medium and long term. We are focused on our operational efficiency, optimizing our internal processes and our cost structure to ensure profitability even in difficult market conditions“, he points out Francisco Sánchez RivasChairman of the Board of Directors of LLYC

In the first half, 49% of LLYC’s operating income and 67% of recurring EBITDA came from the Corporate Affairs area. Marketing represented 51% of operating income and 33% of recurring EBITDA. By geography, the distribution is as follows: Europe (41% of operating income and 47% of EBITDA), Latin America (35% and 23%) and the United States (24% and 30%).

New acquisitions

In June LLYC acquired the 60% of Digital Solvers, a company from Sao Paulo (Brazil) specialized in the development of digital communication experiences that integrate technology, interactivity, creativity and marketing, with the aim of growing and strengthening its proposal of integrated marketing and innovation solutions in Brazil.

Furthermore, in June and thanks to a successful integration process, LLYC completed the acquisition of Lambert earlier than expected with the purchase of the remaining 30%, thereby consolidates its position in the United States.

In the chapter of divestments, LLYC sold its remaining 10% stake in beBartlet to its partners in the first half, thus concluding a stage of collaboration that began in December 2020 as a commitment to innovation in the public advocacy sectorrecognizing the value and need for talent in this area.

“We continue to work focused on growth. However, and due to market volatility, we believe that we must be cautious to guarantee a solid and sustainable operation, prepared to take advantage of the strategic opportunities that may occur in this context. Our sector is undergoing a total transformation, and we have to be prepared to take advantage of all market opportunities“, he assures Alejandro RomeroPartner and Global CEO of LLYC.

New clients

In the first half of the year, LLYC has won very relevant contracts in both corporate affairs services (L’Oreal, McDonald’s and Redeia, among others) and marketing services (UBS, among others). Furthermore, in its commitment to offer integrated solutions for its clients, it also has achieved agreements such as the one with Central Michigan University that involves both areas.

Additionally, it is worth highlighting the boost that LLYC is giving to its Public Affairs area in Europe, in which we have obtained key clients such as Moeve. The objective of this project is deepen the company’s relationship with the European Commission, the European Parliament and other institutions and European organizations. In addition, it will advise on regulatory issues and design emblematic activities to project its new corporate identity and its energy policy objectives.

Innovation and awards

LLYC continues to invest in cutting-edge technologies and creative solutions to differentiate our offering and optimize results for our clients. The company is leading the transformation of the marketing industry by creating teams specialized in AI and data processing that allow optimizing information management, the development of marketing campaigns and brand perception strategies.

Among the initiatives driven by AI, the following stand out:

• AI Legislab: This is the first platform based on Artificial Intelligence designed exclusively for the analysis and integration of legislative informationallowing companies to quickly and accurately access the data necessary to optimize their corporate strategies.
• AI Brand Perception Strategy: A solution that uses generative AI is currently being implemented globally to Optimize digital visibility and brand consistency. Improve search results, brand storytelling and strategic positioning, ensuring AI tools like ChatGPT and Gemini accurately and effectively represent our customers in a digital world where “conversation” comes first.

The market continues to recognize LLYC’s integrated offering for its clients, which is why it has once again received awards and recognitions, while being included in the best rankings in the sector. During the first half of 2025, the company received 33 awards at international festivals and competitions.