Salesforce and Google Cloud lead Gemini to agentforce

Salesforce y Google Cloud They have announced an extension of their strategic association, which offers options in the models and capabilities used by companies to create and implement AI -based agents.

In the current panorama of the AI, in constant evolution, Innovations such as Autonomous Agents They are emerging so quickly that companies have difficulty following the pace. This expanded association provides crucial flexibility, allowing customers to develop personalized IA solutions that meet their specific needs, instead of being tied to a single model provider.

Google Cloud It is at the forefront of business innovation in AI with millions of developers who create with Google avant -garde gemini models and in the optimized infrastructure for Google Cloud.

This expanded association will allow Salesforce customers Create agentforce agents using Gemini and implement Salesforce on Google Cloud. It is an extension of the existing association that allows customers to use bidirectional data from Google BigQuery y Salesforce Through zero copy technology, which provides customers with data, artificial intelligence, trust and action they need to incorporate autonomous agents into their businesses.

“With our associated association with Google Cloud and the deep integrations into the platform, application and infrastructure layer, we offer customers the possibility of choosing the applications and models they wish to use,” Srini, Sorlapragada, president of Salesforce and director of Engineering and Customer Success, said. «Salesforce offers a complete business level AI platform, which facilitates the implementation of new capacities and rapid business value obtaining. Google Cloud is a pioneer in business agentica and offers some of the most powerful and capable models, agents and development tools of the planet ».

For its part, Thomas Kurian, executive director of Google Cloud explained: “The choice of Salesforce from Google Cloud as the main infrastructure provider means that business clients can now implement some of their most critical applications in our highly safe and optimized infrastructure for AI, with a minimum friction.”

The opportunity of agents AI

Artificial intelligence with agents is already a reality and is transforming the market, with An estimated potential in 2 billion dollarsaccording to Salesforce. In fact, 84 % of computer directors consider that AI will be as crucial to business as it was the Internet. To capitalize on this revolution, companies must develop an agent strategy based on openness, trust and freedom of choice. This includes:

1. Data: Highly safe and unified access to all your data, regardless of where they reside, with a zero copy architecture and enriched metadata to obtain deeper information. This breaks data silos on all platforms so that customers do not have to sacrifice the choice for an integrated experience, unlike the solutions that monopolize access to data or require users to gather disparate solutions.
2. IA: Unprecedented options and flexibility with models of the leaders, which include predictive, generative and multimodal options. This allows companies to adapt the solutions to their specific needs and avoid being trapped in the abilities of a single supplier.
3. Trust: A multicapa approach, which includes solid safety barriers, biased detection, and toxicity controls, guarantees the development and implementation responsible for AI while protecting its data.
4. Actions: Perfect Integration of Automation, Analysis and Applications on platforms to expedite workflows and boost efficiency throughout the organization. This allows companies to maximize the impact of AI agents connecting them to their existing tools and systems, unlike solutions with limited integrations or closed ecosystems

1. Data: Real -time answers in agentforce with Google Search

Agentforce will take advantage of Grounding with Google Search through Verex AI, based on the safe database established through the zero copy association between Salesforce Data Cloud y Google BigQuery. This integration allows agentforce agents to reference data, news, current events and last minute credible quotes, substantially improving their contextual knowledge and their ability to offer precise responses and backed by tests.

For example, in the management of the supply chain and logistics, a agentforce agent You can monitor shipments and supervise inventory levels in Salesforce Commerce Cloudand proactively identify possible interruptions using Google Search real -time data, such as weather conditions, port congestion and geopolitical events.

2. IA: Unlocking the power of choice and flexibility with Gemini and Agentforce

Companies need freedom to choose the best models for their needs instead of limiting themselves to a single supplier. In 2025, Google Gemini models They will also be available to build and reason quickly directly within agentforce. With Gemini and Agentforce, Companies will benefit from:

• Agents with multimodal capabilities: Gemini’s native multimodality allows agents to “see” and interpret the world, allowing AI to recognize images (as error codes) and detect emotions in the voice. The integration of this in agentforce creates smart agents who respond to audio, video and text.
• Extended contextual understanding and reasoning: The contextual window of 2 million Gemini tokens allows agents to retain and consult massive amounts of information, such as complete code bases, years of interactions with customers or product documentation.
• Higher speed and efficiency: Google Tensioner Processing Units (TPU), combined with advanced techniques such as those used in Google Notebooklm, allow Gemini to process and understand information with exceptional speed and efficiency, offering real -time responses even for complex consultations. This translates into faster response times and reduced operational costs.

For example, An insurance client can file a claim with photos of the damage and a voice message from a witness. Agentforce, using Gemini, can help the insurance supplier supplier offers a better customer experience processing all these data, evaluating the validity of the claim and even using the conversion of text to voice to contact the client and offer a solution, thus speeding up the claim process, which is usually long. It is expected to be available this year.

3. Trust: Salesforce platform implemented on Google Cloud

Customers can Implement the Salesforce Unified Platform (Agentforce, Data Cloud, Customer 360) In the highly safe and optimized infrastructure for Google Cloud, benefiting from characteristics such as dynamic ground connection, zero data retention and toxicity detection provided by Einstein’s confidence layer .

Once Salesforce products are available on Google Cloud, Customers will also have the possibility of acquiring Salesforce offers through Google Cloud Marketplace, which will open new possibilities for global companies to optimize their investments in Salesforce and Google Cloud and benefit thousands of existing joint clients.

«In Wayfair, we are deeply committed to the use of data and Ia to create exceptional experiences for customers. The association between Salesforce and Google Cloud, particular Fiona Tan, Wayfair Technology Director explained.

4. Action: greater employee productivity and better customer service with IA -based integrations

Millions of people use Salesforce y Google Cloud daily. This association prioritizes choice and flexibility, which allows multiplatform work without fissures. The new and deepest connections between platforms such as Salesforce Service Cloud y Customer Engagement Suite de Google Cloud, así como Slack y Google Workspacethey will allow the agents of AI and service representatives accessing unified data, optimizing workflows and using advanced AI capacities, regardless of the platform.

Salesforce and Google Cloud are deeply integrating their customer service platforms, Salesforce Service Cloud y Customer Engagement Suite de Google Cloudto create a perfect and intelligent support experience. Provided by the end of this year, this unified approach enables AI agents in Service Cloud with:

• Voice translation and feelings analysis in real time: Google Cloud AI in Service Cloud will allow real -time voice translation, breaking the barriers of the language. The new functions of assistance to the agents inside the Service Cloud desk will analyze the tone of voice and audio signals to better understand the feeling of the client.
• Smart Agent to Agent: In all channels, virtual agents created in Google Conversational Agents can connect without problems with agentforce in Service Cloud to more efficiently manage customers in several steps. Salesforce is also studying the possibility of integrating Slack more deeply with Google Workspace, which would increase productivity and create a more cohesive digital work space for equipment and organizations.

Companies are currently studying use cases such as:

• The possibility that users take advantage of the business search in Slack to access files on Google Drive and act on them.
• The ability to easily share information between Gmail and Slack, improving communication and knowledge exchange

The result is a more connected and productive work environment, in which companies can choose the best tools for their needs, from employee productivity to customer service, while benefiting from a fluid workflow and intelligent on all platforms.

Expansion of the capacities and integrations of the Association

This association goes beyond the integrations of basic products to offer a more connected and intelligent database for companies. This is just the beginning; Salesforce and Google Cloud are committed to continuous innovation and a deeper collaboration to provide companies with even more powerful solutions. Planned availability throughout 2025.

• The deepest integrations between Data Cloud, Bigquery and Cortex Framework will facilitate more than ever to customers the safe integration of their AI agents in all their business data.
• The new native Tableau, Looker and Bigquery integration will allow customers to manage and visualize business data on all platforms in a single user interface with business logic and standardized data definitions.