The Digital Panorama 2024 report reveals a change in company strategy

The rapid innovation cycle and inflation force companies to focus on profitability. He 53 % will keep your investment in digital products in 2024and only the 13 % will reduce it. The automation (55.7 %) and the customer acquisition They lead digital product objectives.

On the other hand, regarding the optimization about the creation of these digital products, the 68 % perceives them as a priority, while the creation of new products has fallen from 60% in 2023 al 50% in 2024. Companies are focusing on improve what they already have before launching new products.

These conclusions are drawn from the new Digital Panorama Report 2024prepared and promoted by the digital product consultancy, Cloud District.

To enrich the data from a strategic and introspective point of view, the company has brought together ecosystem leaders to delve into topics relevant to the sector in the form of podcast. The first conversation in this series features the participation of Carmen Boronat y Jaime Serrano from Cloud District. Listen to the first episode of the podcast.

Focused on two fundamental pillars: Product and the Cultureits managers highlight the commitment of share with the entire ecosystem the strategy of large companies, the impact of the digital products they launch, the challenges they face and the trends they are following, point out Jaime Serrano, co-founder of Cloud Districtand Carmen Boronat, new CEO of the company.

Among the most relevant data in the report, those that we can explore stand out regarding the Around y Tendencies (relating to the Artificial intelligence).

• Environment and adoption: He 68 % of companies consider that IA It is key to staying competitive. He 56.8 % identify themselves as “early adopters” in technology, although only the 44 % is defined as “data-driven”, which reveals a drop compared to previous years.

• Challenges and opportunities: In 2023the main challenges are the adaptation to AI (47 %) and the market uncertainty (36 %). By 2024, 86% of companies see AI as both a challenge and an opportunity and identify it as a transformative tool.

• Job perception: He 70.4 % does not perceive AI as a threat to employment. The daily use of AI is widespread: the 82 % he uses it in his work, integrating it into areas such as Technology (90 %) y Marketing (86 %).

• Data-driven: Although the harvest y data analysis is a priority (63.6 %), only the 49 % of companies are considered “data-driven” in 2024which shows a disconnection between aspirations and reality. Furthermore, the execution based on data analysis remains limited.

Digital strategy

Digital equipment y recruitment: Investment in equipment is limited, with the 47 % of companies not planning to hire in 2024. The most demanded profiles are Data Specialist (30 %) y Product Manager (25 %). Companies face the dilemma of balancing operational efficiency with the need to innovate and remain competitive. The reduction of the role of CPO (of 60 % in 2023 a 33 % in 2024) reflects a greater distribution of responsibilities in digital product management.

Culture

• Product culture: He 87 % of companies say their purpose is reflected in product development, and 93 % ensures that your values ​​are aligned with these. This reinforces the coherence and the transparency in product culture.
• Impact and sustainability: He 77 % of companies believe that their product culture has an impact on the environment, although only 49 % has implemented projects sustainability in 2024. The key areas are impact on society and optimization of processes with suppliers and customers.