Sam Altman announces the arrival of chatgpt5 (and could include advertising)

Sam Altman, CEO de OpenAIhas confirmed in the new podcast episode of the company that the next version of its artificial intelligence model, GPT-5it will be released this summer. At the moment there is no concrete date, but the current executive director said that the new version will have incorporated great advances with respect to GPT-4.

In addition, during the conversation with the presenter of the Podcast and former employee of Openai Andrew Mayne, Altman did not close the door at the arrival of advertising to Chatgpt, the generative artificial intelligence agent.

Will there be advertising in Chatgpt?

Although Altman does not rule out the idea (he said that “it is not totally against”), he has warned that a very careful approach would be required for Do not compromise the experience of use and that this is still optimal. “I think the test load would have to be very high,” he said, insisting that the user’s usefulness would be key.

The current OpenAi CEO has emphasized that modifying the tool based on who pays the announcement would destroy user’s confidence. Also, Altman has made it clear that in any case the options of monetization They would alter the answers based on advertising interests. As alternativehas suggested showing ads outside the flow of language, for example, in the interface itself. The format or its site has not come to specify (which could be, perhaps, on the home page, on the sides or on the page)

This possible drift from the company It arrives at a complex time for OpenAi. The American company not only faces a fierce competition, but also a continued exam about its own progress. But, in addition, he has pending accounts with justice within the framework of his legal dispute with The New York Times for alleged violation of copyright. The question Open the debate on the boundaries between privacy and the needs of developers to continue updating this technology.

Introducing the OpenAI Podcast—a series of conversations with the people shaping AI. @The same joins @andrewmayne on the first episode to talk about AGI, (wen) GPT-5, privacy, and what comes next. pic.twitter.com/THQOWn8rDw

– OPENAI (@OpenAI) June 18, 2025

The chatgpt business model

Until now, most of Chatgpt’s income They come from the Premium subscriptionsthat pay those users who wish to expand the capabilities of the platform. In this way they have access to additional functions such as faster responses, file analysis, real -time web navigation or image generation with Dall · e. At the moment, the bulk of subscribers are business clients who enjoy these advantages in the chatbot in their professional field.

However, this last announcement of Altman draws the possibility that the current business model be transformed into a system in which the advertising income Have prominence.