Google launches new functions with AI to create ads in seconds

Google has announced the global expansion of its tools: AI Max y Asset Studioincorporating new functions with artificial intelligence that promise transform the ways in which advertisers manage and optimize their campaigns. The novelties were announced during the “Think Week” held in New York and are already available in Beta version for users around the worldincluding Spain.

Ai max: optimize search campaigns

The tool You have maxwhich integrates the benefits of Google’s artificial intelligence in search campaigns. And how is it activated? In just one click on Google Ads, Google Ads Editor, Search Editor, Search Ads 360 y The Google Ads API.

Among the novelties, rapid experiments, which allow you to try different advertisements with a single click. Also, Google presented some text guidesa function that helps artificial intelligence to write ads, but respecting the voice and style of each brand.

Asset Studio: Creatividad E IA

The other great novelty is Asset Studioa tool that incorporates New capabilities of artificial intelligence to help brands to create images, videos and other advertising resources. In order not to need the help of large design equipment.

Some of the functions that will be available are:

• Create images new from a product photo.
• Transform a group of photos in secondschanging funds or objects.
• Convert texts and imagess in short and dynamic videos.
• Share easily creativity with the team to review them before publishing them.

Image 4: Best quality in photos and graphics

Another innovation is Image 4that Google announced a model with better characteristics to generate much more realistic images and with a high level of detail, both in photographic and artistic styles.

With these updatesGoogle seeks that advertisers have More creative options and less complications When creating campaigns. The company is very in favor of artificial intelligence, since it can completely change communication between brands and people on the Internet.