The 20 most relevant SEO consultants in Spain in the AI era (2025)

SEO is no longer just positioning in Google. In 2025, it is about being understood, cited and referenced by models such as Chatgpt, Gemini or Perplexity. These 20 consultants are marking the path in organic visibility and optimization for traditional and intelligent assistants.

1. Aleyda Solís
   International Consultant and Founder of Recentspecialist in technical SEO, international SEO, Ecommerce and Mobile-Firc. Approaching modern SEO, shares leading strategic in your newsletter #SEOFOMO and the podcast Crawling Mondays. Author of optimization guides for searches for AI and creator of tools such as “ai search content optimization checklist”.
2. Natzir turrado
   SEO consultant and cro international freelance based in Barcelona. It has more than 14 years of experience, collaborating with great brands and startups. Its approach is holistic: UNE technical SEO, advanced web analytics and conversion optimization (CRO), with a strong user experience component. Describes your approach as Sxooptimizing the experience from the first search to conversion
3. Álvaro Peña
   Director of SEO & ia in isocialwebco -founder of Coarer y Vuela.ai. Pioneer in automation applied to the local SEO and niche, combines data + Ia in practical and replicable strategies. Public resources on optimization for intelligent assistants and conversational environments.
4. Carlos Sánchez Donate
   Technical consultant and promoter of the ASDRUBAL ACADEMY TECHNICAL MASTERreferent in WPO, speed, web architecture and log analysis. With a programmatic approach, he teaches that “to optimize a website you have to understand how it works.” Identified with a rigorous and detailed style in areas such as JavaScript Rendering and Server-IDE performance.
5. Jew Jew
   SEO Manager in FAT 101 and independent consultant, a very active disseminator in LinkedIn sharing resources on AI Optimization (AIO). Combine technical SEO, multimedia content, youtube and Tiktok collection, focusing on optimization for IA and Sxo. Reference in conversational positioning for models such as chatgpt, gemini or perplexity.
6. Dean Romero
   Co -founder of Blogger3cero and Dinorank, and creator of the Seawarriors community. Passionate disseminator that democratizes SEO for niches through courses, podcasts and own tools, with a focus on practical monetization and scalability.
7. Luis M. Villanueva
   CEO of Web prosecutor and advanced SEO training leader. Combine Technical Consulting with clear educational content on YouTube, LinkedIn and its Podcast Marketing by LMV. It stands out for its direct and practical approach to real SEO strategy for real businesses.
8. David Ayala
   Consultant with experience since 2003. Author of the book Online visibilitySpeaker and Ecommerce Specialist and Black Hat Seo. Reference in advanced automation and disruptive strategies with focus on visible results.
9. Romuald Bottom
   Founder of BigSEOmedia influencer, creator of viral content in YouTube and accessible courses for entrepreneurs. Your approach focuses on visibility, personal brand and ability to expand the scope quickly.
10. Lucia rich
    Strategic SEO consultant and Growth Marketingwith focus on semantic content and business result. Very active in networks, combines rigorous methodology with closeness, prioritizing the real ROI.
11. MJ Cachón
    Expert in technical audits, UX-SEO and Core Web Vitals. Your multichannel vision connects content and performance, delivers comprehensive proposals to improve web architecture and user experience.
12. Rafa Sospedra
    Optimization specialist for large language models. Focused on how the LLMS interpret entities, context and sources, develop technical strategies for AI with experimental approach.
13. Fernando Maciá
    One of the Pioneers of SEO in Spain and founder of Human Level. Align business strategy, brand reputation and international SEO with an ethical and sustainable perspective.
14. Jesús Maceira
    Consultant focused on prompts, SEO for GPTS and experimentation on Ia. Very active in advanced technical dissemination and continuous testing to understand how generative algorithms behave.
15. Bruno Ramos Lara
    Specialist in Python SEO and advanced automation. Technical disseminator, develops scraping and ethical tracking solutions, and participates as Speaker in events in the sector.
16. Lino Uuñuela
    Veteran technical SEO focused on log analysis, tracking, indexation and SEO programming applied. Creator of own tools and scripts used by other consultants.
17. Miguel Pau
    Freelance with local and strategic approach. Active in LinkedIn and small business communities, combines training and practical experience with closeness in training and dissemination.
18. Maeva Cifuentes
    Founder of Flying Cat Marketing In Barcelona. Specialized in SEO for SAAS B2B, sustainable growth and content. He shared his experience as an entrepreneur and reference in Faviko 2025 as one of the most influential experts in social networks.
19. Ismael Ruiz
    Specialist in SEO ONPage and Blogging with entrepreneurs guidance. Connect very well with personal projects and small brands, practical and communicative approach.
20. Bruno Vázquez Dodero
    Positioning and Digital Marketing Consultant focused on training and long -term strategy. Reference for its solid community and its educational approach in Spanish.

The transition from traditional SEO to Language models positioning It is already underway, and more and more professionals are adjusting their strategy to highlight not only in search engines, but also in answers generated by AI. This article deepens how the LLMS are already redefining SEO and why the traditional approach is no longer enough.

In 2025, SEO is no longer reduced to optimizing for Google. It is an integrated discipline in an ecosystem where Conversational AI, multimedia contents, Intelligent datay Integrated User Experience redefine digital success.

The profiles we have presented represent this transformation. From expert consultants such as Aleyda Solís, Lucía Rico, Mj? Cachón or Maeva Cifuentes, to rigorous technicians such as Carlos Sánchez Donate, Natzir Turrado or Jorge J. Rolo: all anticipate the future, instead of reacting to the algorithm.

In short, the new SEO does not consist only of appearing, but be understood, cited and recommended by humans and artificial intelligences alike.