Pelorex revolutionizes contextual advertising with the launch of “Meteoads”

The advertising industry is a transformation, and capture the user’s attention, generating true interest, today is the great challenge for brands. What if the key to a more effective connection with the consumer resided in something as omnipresent as time? Pelorex, the global giant in weather technology and adtech solutions, spear MeteoAdsa pioneer solution that redefines the contextual advertising and the predictive activation.

The new platform is integrated natively and easily with the most widespread advertising ecosystems, including Google Ads, DV360, Meta y YouTube and allows brands to activate advertising campaigns precisely when external conditions and consumer behavior favor the possibilities of conversion or consumption.

Context, simple connection and performance: Meteoads keys

Meteoads value proposal is clear: Transform the “when” into a strategic advantage. The platform uses millimeter precision meteorological data and crosses them with health and behavior insights. The result? Campaigns that are launched intelligently and automated according to critical variables such as:

• Temperature and thermal sensation: Ideal for refreshing drinks, seasonal clothes or air conditioning systems.
• Solar radiation and rainfall: Relevant for sunscreens, outdoor activities, clothing and footwear, or travel insurance.
• Pollination and air quality alerts: Crucial for pharmaceutical products, purifiers or health apps.

«Meteorology is not just an environmental fact; He is a powerful trigger for consumption decisions. With Meteoads, advertisers can go one step ahead, anticipating those decisions and positioning their message at the time of maximum receptivity, ”explains Gonzalo Fernández, Mr. Product & Marketing Manager in Pelorex Spain. “We have created a tool that not only optimizes the impact of the message, but multiplies the advertising red.”

Hyper customization and multichannel efficiency

Thanks to the global pelmorex leadership in data weather and the implementation of more than 200 dynamic segmentsthe platform allows a hyperpersonalization unprecedented. The ability to execute campaigns in all channels – including rapidly growing formats such as CTV (Connected TV), DOOH (Digital Out-Of-Home) y audio digital– It positions Meteoads as an integral solution for the most sophisticated media plans.

Great advertisers like Vueling, El Corte Inglés or Mondelez They have already validated the efficacy of Meteoads, reporting substantial improvements in CTR (click-through rate), brand visibility and consideration. This demonstrates how contextual relevance not only captures attention, but also promotes consumer action.

Intelligent, responsible and sustainable advertising

At a time where efficiency and sustainability They are imperative, Meteoads aligns with the principles of the Responsible Advertising. When optimizing each impression and minimizing advertising waste, the platform not only increases the efficiency of campaigns, but also contributes to a Less environmental footprintsitting a precedent for more conscious advertising practices.