10 video marketing trends that you will benefit from in 2025

He video marketing It has become an important part of Internet marketing. Now that most users prefer video content over static images, companies use clips to gain organic traffic and advertise their products.

See which videos and editing methods are hot in 2024 and will remain popular in early 2025. Here’s a look at the most notable trends in the marketing video:

Short form content

The rise of platforms like TikTok, YouTube Shorts, and Instagram Reels has popularized short-form content. Currently, the most fashionable videos last between 15 and 60 seconds or even less. For businesses, it is a fast and engaging way to convey messages and entertain audiences. Plus, creating short videos is much easier and doesn’t require expensive devices.

Screen recording

Content created with a screen recording tool has been around since the early years of YouTube. Currently, it may be necessary record screen Windows 10 to display digital products, editing software, games, digital platforms, etc. For a business, connected with web services, the ability to record screen is an inevitable tool. Educators also use screen recording tools to record lessons and guides. The good news is that this type of content gets more views than ever.

Interactive experience

Social networks are living a new era. From platform to content consumption, they are slightly becoming a place for engagement and communication, as they were in the 2010s. Incorporate elements like surveys or questionnaires. In this way, companies can create personalized experiences and interact with the user. As a result, the audience remembers you better and feels personalized attention.

Live streaming

Live streaming platforms are booming. Websites like Twitch, YouTube, Instagram Live y TikTok Live They have become incredibly popular in recent years. Use live broadcasts to connect with audiences in real time. Host events, hold product launches, share the news, or ask popular questions. Whether you work with e-commerce or services, communicating in a real-time format is the best way to interact with Internet users.

Vertical video optimization

More and more users watch content from mobile devices: smartphones and tablets. For this reason, the vertical format has become more common. Platforms like TikTok y YouTube Shorts They also prioritize vertical orientation. This type of content usually has more visits. Luckily, modern video editors allow you to edit and export videos in 16:9 orientation, perfect for vertical videos on smartphones.

You can even see vertical aspects between trends on YouTube. Short videos on YouTube are extremely popular and get more views than full videos. This also demonstrates a tendency towards the short format. YouTube is currently strengthening creator protection and rewarding creators who use Shorts with organic traffic.

User Generated Content (UGC)

UGC has become a powerful marketing tool for all possible areas. Reward customers for creating and sharing content related to your brand. They can be hauls, reviews, unboxing videos, educational clips, or the use and customization of your product, etc. At first, when your loyal audience isn’t that big, reach out to UGC influencers in your area.

This approach builds trust and offers social proof to future customers. Plus, you save on video production. Publish UGC content in stories, posts, and videos, or review it during live streams.

SEO video optimization

Optimize your videos for search engines to gain organic traffic:

• Use relevant keywords in titles
• Add thumbnails with related words and phrases;
• Add subtitles or generics automatically
• Translate titles into multiple languages, using automatic translation.

This is a very popular SEO practice: in addition to websites and text blogs, search engines actively index social media videos through video marketing.

Content Inclusivity

Make sure your video is accessible to people with hearing impairments or disabilities. For example, add subtitles, transcripts, and audio descriptions to your videos. You can add notes and simple subtitles in successful content creator manually, or using AI tools. In this way, you make the videos accessible to everyone and boost the status of the company. In addition, you will have the opportunity to attract many more people around the world.

Analysis and measurement

Measure the success of your video marketing strategies to make data-driven decisions later. Video analytics tools show metrics such as number of views, average viewing duration, engagement rates, and audience demographics. By analyzing these factors, a brand can identify the strong and weak aspects. In the future, adjust your content to get better engagement rates.

Content that engages

Most viewers make decisions about the content of the piece in a matter of seconds. If your video isn’t impressive, users will simply move on to the next one. In competition with other content creators, make sure your content is captivating and attracts attention. For YouTube, you must create a custom intro and balance its duration with quality. For short TikTok and Instagram videos, make the key points of the video in the first few seconds: ask questions, start with an interesting fact, or partially reveal the end.

Remember that each business is unique and requires different measures to promote itself. First of all, you must choose the platforms and objectives of your campaigns. Then, choose from the trends on the list, but add a personal touch. Don’t chase trends just in case: think about how these trends can improve your digital marketing strategies.