Advia closes a “pre-seed” round valued at 500,000 euros

Adviathe Spanish startup that revolutionizes digital advertising by capitalizing the active navigation of consumers, has closed a pre-seed financing round of 500,000 euros in convertible loans. The round has been led by Key Industry Players, professionals with extensive experience in the sector who provide strategic knowledge in key areas for the success of the company, and completed by Friends investors, Family & Fools (FFF).

The startup, located in Google for Startup Madrid after being selected by its disruptive approach and innovative technological approach, has demonstrated in its first months of activity that active navigation represents a real opportunity to improve the effectiveness of digital advertising.

The Active navigation They are those moments when consumers seek information to crystallize their decisions. With this idea, Advia Use Vera, its owner technology, to position ads such as the answers that the consumer needs.

Strategic investors and accelerated growth

The composition of the round reflects the advia strategy of seeking not only financing, but also sector expertise. Selected Key Industry Players provide complementary experience in critical areas such as artificial intelligence, technological development, leadership of international commercial teams, media activation and media agencies.

«This round represents an important milestone for Advia, but mores allTo the financial component, we have sought good travel companions«, He explains Jaime Sanabria, founding partner responsible for operations and processes. «The combination of FFF and Key Industry Players investors offers us the perfect balance between confidence, financing and specialized knowledge. Each investor brings a unique perspective that enriches our vision and accelerates our development.»

The funds will mainly allocate to accelerate the development of Vera, the technology that owns ADVIA that uses AI agents to replicate the real behavior of consumers during their active navigation, already expand the equipment to continue innovating in the next two years.

«We have gasoline to continue innovating and carry active navigation within the reach of all brands«, Miguel Pérez, Responsible Founding Partner of Product and Technology. «This round allows us to accelerate the development of Vera and propose solutions that respond to evolution in the way consumers seek information. We want brands to capitalize on those key moments, when their consumers actively navigate in search of answers, to position their ads such as the response that their consumers need. “

In the last eight months, Advia has completed a complete cycle of development, marketing and product delivery. The startup has executed more than twenty campaigns in four different countries for brands of sectors such as great consumption, entertainment, retail, health and insurance, demonstrating the versatility of its active navigation proposal.

«Although these first months have passed very fast, we have managed to develop Vera, go sell it, work with brands and media agencies to deliver campaigns that work«, He explains Pablo Martínez, founding partner responsible for Strategy and Business Development. «This completely validates our initial approach: brands need to be present when their consumers actively seek information. We have shown that we can sew the complete funnel, from branding campaigns to performance, positioning advertising in natural response to consumer needs.»

With this round, Advia reinforces its position as a pioneer in the concept of active navigation, those key moments in which consumers consciously seek information to crystallize their decisions. «This has done nothing but start«, Concludes Pablo Martínez. «There is much to make, many brands to help and a lot of land to explore.»

Advia is an invitation to rethink digital advertising, from the real consumer behavior, and with technology developed to be at the service of relevance and value.