The AI ​​in the center of digital advertising in Google: SUCTAR PICHAI and the company’s vision

In your expected annual event, Google Marketing Live 2025 presented a series of innovations that undoubtedly mark the beginning of A new era in digital advertising. Google thus revealed tools promoted by AI, advanced automation and multimodal experiences that promise to transform the way brands connect with their audiences through Google Ads, YouTube and the Google ecosystem.

As Google has made clear, the company is clear about its bet: Artificial intelligence. In fact, in one of the conversations that took place during the event, product leaders and research of Google, including the CEO de Google, Sundar Pichai, The strategic changes of the company were addressed, focusing on the acceleration of artificial intelligence development and deployment as a central axis of its technological innovation.

Among the prominent milestones, the ten years of leadership of Executive Director Liz Reidkey figure in the development of local Google. In addition, the role of Corey Howard Chielo, Technical Director of Google Primein the strategic evolution of the company.

Google reinforces its strong commitment to AI

Pichai explained Why Google has stopped reserving its most important ads for the Google I/O, now betting on putting products directly in the hands of users and developers to promote a faster feedback and feedback cycle. As an example of this, you have the anticipated launch of the new version of the model Gemini 2.5 Pro.

The CEO said that AI is transforming the search by allowing more complex and contextual consultations, benefiting both users and small content creators. According to company data, searches promoted by Ia generate higher quality clicks and foster a greater diversity of websites.

Google is also expanding its systems of smart agents, capable not only to answer questions, but to execute useful tasks. These agents are being integrated into products such as Chrome and Gemini, and will be available for developers through API to promote an ecosystem of global innovation.

Similarly, Pichai reaffirmed Google’s commitment to fundamental long -term research in AI, highlighting advances in areas such as text dissemination from Google Deepmind. On the other hand, projects such as The Project Astra system, Initially developed in research, users are already being displayed to obtain practical feedback.

Google highlights the importance of adopting digital innovation

He emphasized Google’s vocation to democratize access to technology. “AI can be for everyone”, Pichai said, highlighting that the experience in the AI ​​mode of the search engine will be the same for both a user in California and in South Africa.

Finally, it was addressed The impact of AI on programmingthe creation of content and personal productivity. Google visualizes a future where smart agents reduce repetitive tasks, allowing people to focus on creative processes.

On the Android ecosystem and technologies such as extended reality (XR), Google will continue working in alliance with manufacturers such as Samsung, maintaining its hardware collaboration strategy.

With an optimistic message, Pichai closed reaffirming that the key to developing countries is to adopt and integrate into digital innovation to stay competitive in the new economy based on AI.