How long do Instagram stories last? Discover everything about this content

Instagram It is one of the main social networks in the world, and is cataloged as one of the best options to share photographs. This platform has taken a turn to its commitment since its original launch, and now in addition to the photos new protagonists appear such as vertical videos in the form of reels, live or stories. But, How many seconds do an Instagram story last?

Instagram (or stories) stories have a similar operation to Snapchat Snap, these are images or videos are shared by a duration of 24 hours in your profilethen stop being available. Therefore they are ideal to share news with friends, or those photos that make users feel like authentic photographers.

“With stories, you won’t have to worry about the possibility of being published too much,” Instagram said when he revealed this new functionality on his platform, “on the other hand, instead, instead, You can share as much as you want during the dayand with as much creativity as you want ».

What are Instagram’s stories or stories?

Stories are a quick and easy way to share moments and experiences, and through their format of Ephemeral publications Instagram has strengthened over the years its proposal among younger generations ..

After a series of adjustments and updates from their initial arrival to the solutions of the social network, the stories can be photographs or videos, and incorporate text, music, stickers and content in GIF format so that users energize their content.

• Where can you see the stories? The stories of the people who follow appear in a upper bar of your chronologythese are shown with a Instagram profile photo surrounded by a pink ring.

Since its launch in August 2016, The stories marked a significant change in the operation of Instagram, previously the social network was the favorite for the publication of photos in square format. But with the implementation of this new format (widely criticized for its resemblance to Snapchat) the app began to enter the world of ephemeral content and subsequently to bet more with greater security in the world of video.

Today the application continues betting on the format of short videos that has worked so well to Tiktok, through the reels format.

How long does an Instagram story last?

Originally the duration of the stories format was 15 seconds. But after the last update with respect to the duration of the stories, it allowed users to share content of up to 60 seconds.

«We are always working on new ways to improve experience with stories »said a goal spokesman to the medium TechCrunch. “Now you can reproduce and create continuous stories of up to 60 seconds, instead of being divided into 15 second clips.”

Instagram videos can last from just 3and its duration varies depending on the content. For example, The maximum duration of your Instagram video is 60 minutes in the feed, 60 seconds in stories and 90 seconds in Reels.

How to publish a story on Instagram?

You can upload a story to your Instagram account following these simple steps:

1. Enter the application. In the upper bar, locate your profile picture and press the icon more (+).
2. Now you can Select the photo or video That you want to upload to Instagram from your gallery, or take a photo from your camera.
3. In case of wanting to record a video you just have to press the capture button to start recording.
4. Now you can Add stickers, emojis, gifs or text to the content to boost your story.
5. Publish the content. It will remain published in your profile for 24 hours.

Remember, the content published in format stories are will be available for 24 hours, if you want it to remain permanently on the platform, you will have to add it to the outstanding stories that will be shown in your profile permanently.

Benefits of Stories for Brands and Companies

More than 500 million people use the stories of Instagram daily. 58% of the platform users say they have been interested in a product or brand after having seen it in stories. And half claims to have visited a website to buy a product or service after having seen it in stories.

Users Between 18 and 34 years of age are the main audience of this social networka group that makes up approximately 60% of the Instagram audience. So the brands that focus on this segment of the population can take advantage of Instagram stories to increase their visibility and even their sales.

As he points out Hootsuite, 4 million companies are announced in stories every month. While the contents of stories can be both fixed images and videos, it is better to opt for dynamic contents, that is, short photographs or videos with fast cuts.

Facebook, the Instagram parent company, discovered that ads in stories with the best performance They have an average duration of 2.8 seconds. And in the case of wanting to use fixed images in a campaign it is necessary to create movements that attract the attention of the spectators. For this you can take advantage of tools such as stickers or GIFs.

Tips for brand stories

Advertisers can take advantage of the scope offered by stories to reach their target audience. Hootsuite recommends following these three basic tips:

• Brand stories must include a call to actionthat is, to promote an action of the public “visit our website to download …” or “follow us to participate in …”. The “Swipe Up” or “Slide up” option is a good way to call users to action.

• Your stories program for the best hours: Currently the best are Monday at 11:00, on Tuesdays and Wednesdays from 10:00 a.m. to 1:00 p.m. and Thursdays and Fridays at 10:00 and 11:00

• Take advantage of the first seconds to cause an impression at your audience. With such a wide offer of social network content, it is important to attract attention from the first moment. Start your story with such attractive content that they don’t want to jump it.