Thinketers presents ‘GPT: Garbiñe for you’, the assistant to create the image and likeness of his own CEO

In an era in which we asked Chatgpt to tell us whether to combine socks with sandals is a trend or what you have to take us to work, in Thinketers they have decided to go one step further. Much further. That is why they have launched their own GPT: ‘Garbiñe for you’. Yes, you have read well and with that touch of “this could only occur to us.”

This AI in the Beta phase was born with an ambitious objective: to offer solutions to business problems, and do it through a creative approach, in trend, fun and with a lot of humor. All of them essential in the DNA of Thinkers.

Thus, GPT is presented to brands such as the great ally capable of responding, with a past ease and efficiency, to all situations that arise in the day -to -day life of the agency: Transforms impossible ideas into irrevious proposals, reorganizes production calendars in seconds or creates content rising to a trend, even before it arises.

But the true innovation is that the tool adopts the image, voice and way of thinking of Garbiñe Abasolo, founder and CEO of the agency-producer of content of the good, becoming an almost twin version, in Gadget format, who has been in charge of the company for three decades.

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Given the expectation that GPT has generated, the “Garbiñe” really responds.

“When the creative team presented me with the idea, the first thing I felt was ashamed to see myself turned into a gadget, but that could smile that took me out and how well reflected the creative and fun spirit of the agency and supposes a whole statement of intentions in the way that we integrate in the day to day the trends, innovation and talent of people,” says Garbiñe Abasolo.

“With ‘Garbiñe for you’ we have wanted, in addition to having fun, transmitting our approach to the AI ​​and technological phenomenon that surrounds us. We understand that technology is a potential and necessary ally, so we have been integrating it for a long time and we have constantly form our teams, but marketing and communication continue to need human criteria and the future is built by people protagonist

The “non -launch” of ‘GPT: Garbiñe for you’ materializes the positioning that the agency defends from its recent rebranding on the occasion of its 30th anniversary: ​​create and produce ‘good of the good’ and solve communication and marketing problems transversely through units and profiles specializing in: Digital and Social Media; Influencer marketing, representation of talent & PR; TV & Branded Content and Brand Experience & Events, who work hand in hand with the strategy, creativity and production teams that serve all areas.

As Paloma Bas, General Manager of Thinketers“We believed that the best way to communicate our new position was preaching with the example and doing what we know best: creating a differential storytelling, which connects, makes you stop the scroll, shared and leaves their mark,” and continues: “And value the most important thing: the human factor of the agency, because ‘GPT: Garbiñe for you’ is the personification of the team and the talent of Customers with the enthusiasm and nonconformity that characterizes us as a company. ”