Goldcar premieres “It’s just a podcast”

Goldcar, The car rental brand offers the best value for money in more than 100 offices in 25 countries from all over the world; His first branded podcast has released this Sunday, April 13 ‘Es sOlo a podcast ‘. Presented by the journalist Irene Junquera, will have six episodes and among the guests will be Frank Blanco, Luján Arguelles, Pablo Puyol, Angy Fernández, Carles Tamayo and Arkano. With this podcast, the brand wants to approach its audience in a casual and innovative way, using entertainment as a vehicle to connect with its target. Keepers It has been the influencer marketing agency in charge of the creative concept, strategic development and production of this Branded Podcast that is already available on YouTube or Spotify, among other platforms.

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Through ‘Es sOlo a podcast ‘Goldcar will explore the connection that guests have between their professional and personal life through the four territories of interest for their audience such as running, festivals, trips or advice on saving. In addition, we can know how their daily life, how they organize and enjoy their personal time, their most personal tastes and their main concerns in a relaxable and friendly way.

Isabel Martínez, deputy general director of the brand in Spain and Portugalhe commented on this new format: “We want to approach our audience with an entertainment content where we can talk about common points with our users such as travel plans, music festivals or tips to save their mobility, always in a close and relaxed way.”

For its part, Sergio Barreda, CEO and founder of KeepersHe pointed out: «With this podcast, Goldcar is positioned as an innovative brand and close to his target. Today the audience prefers entertainment formats as a podcast to inform and entertain. In this sense, the podcast in the par excellence format so that brands and consumers connect in the online environment in a natural and differentiating way ».

Recorded entirely in the MADRID ARTES CIRCLEthe host of this podcast will be Irene Junquera, one of the most recognized faces of sports journalism and entertainment. Irene has been in the world of television for more than 18 years, combining her facet as a presenter, Tertullian and collaborator in entertainment and sport programs. Has been a collaborator in The uncheck and radio brand and in streaming formats with Prime Video Spain (Blue Card). He has also collaborated in the program The RTVE conqueror.

Since last April 13, every two Sundays a new chapter of the Branded Podcast de Goldcar will be available. The first edition is now available on YouTube or Spotify platforms, among others. In this first chapter, the presenter Frank Blanco has participated who has shared with the audience some tips when it comes to travel and has taken a tour throughout his professional radio and television career.